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FttH TRADE PAPE#.
Published Weekly by
EXHIBITORS HERALD CO.
at 203 South Dearborn Street. Chicago TeL. Harrison 7355
MARTIN J. QL'IGLEY . Editor
J
NEW YORK OFFICE
1 480 Broadway Tel., Bo-ant 5111
James Beecroft, Manager
Subscription Price $1.00 Yearly All editorial copy and correspondence, and advertising copy should be addressed to the Chicago Office. Forms close at 6 p. m. on Monday of each week
ENTERED AS SECOND CLASS MATTER AT THE POST OFFICE AT CHICAGO. ILL.. UNDER THE ACT OF MARCH 3. 1879
ume V
EPA RATE DEPOSIT M EX ACE
REQUIRES VIRILE OP POSIT 10 X
EXHIBITORS are facing today a m-re formidable type of oppression than has ever previously appeared. Every exhibitor, even the most influential, is powerless to combat this oppression alone.
Under normal circumstances organization is a very good thing ; under the present circumstances It is absolutely vital for the protection of the rank Ind file of exhibitors.
There is but one safe course for every exhibitor to pursue unless he is content to see the profit taken out of his business and eventually his heater itself taken out of his control.
The safe course is to join a national association and the only national association giving any , iromise of usefulness, the only national associaion which has not already betrayed the exhibtors of the United States is the American Exlibitors' Association.
As every exhibitor knows, the real menace overing over the interests of the men who operate I motion picture theaters is the Paramount-Artraft scheme of an unreasonable rental charge, an treasonable advance deposit system, and all Iriven down the exhibitor's throat by the threat ', If withdrawing productions with players of great |eputations despite the fact that exhibitors them
Number 16
selves have been the greatest factor in building up these reputations.
The Paramount-Artcraft plan to make commercial slaves of the exhibitors of the United States and Canada must be vigorously combatted. This cannot be done by the exhibitors alone ; it can only be effected by the organized effort of an important number of exhibitors banded together in an association which is directed by men of ability and energy and which is aimed to promote the interests of exhibitors and not designed for the interests of a few, as is the case with the Ochs league.
The American Exhibitors' Association is an organization which can be counted upon to keep itself free from ventures that might necessitate selling out to the enemy, as had been done by the Motion Picture Exhibitors' League of America.
If any additional evidence is necessary to demonstrate fully that the Ochs league has sold out to the enemy, that it is not "of, by and for the motion picture exhibitor" it may be had in the fact that, although the exhibitors of the United States are facing a genuine peril in the high rental-separate advance deposit scheme of Paramount-Artcraft, no word of this peril has been mentioned in that yellow-backed "friend of the exhibitor," the Trade Reviewi
Here is a concrete example in proof that Ochs crowd in its publishing venture adopted a course
OCTOBER 13, 1917