Exhibitors Herald (Jun-Dec 1917)

44 EXHIBITORS HERALD Guthrie, Okla. — Manager Pollard, of tlx Gem theatre, has had plans drawn for a new theatre to he located on Harrison avenue. SCENE OF A HOLDOUT MATINEE CROWD THE GREAT OUTCAST Wl AN PLAY: MURDOCH The Front of the Butterfly Theatre, Milwaukee, Wis., on the Fourth Day of the Run of the "Outcast,** Featuring the Mutual-Empire Star, Ann Murdock. (Mutual) Dallas, Texas — Fire destroyed the Newport and Queen/ theatres here recently, entailing heavy loss. Ft. Worth, Tex. — "Parkers Joy Land" is the name the second amusement place to he erected here hy C. Xi Parker, of Leavenworth, Kan. NOTED SCREEN AND STAGE STARS IN PARAMOUNT'S OCTOBER FILI The October film schedule which has just been announced by Paramount Pictures Corporation includes several innov tions and important additions to the usual roster of screed players. The first of the Thomas H. Ince productions appears^ on the list, and the first of J. Stuart Blackton's series of adaptations of Sir Gilbert Parker's novels also makes its appearance. The stars included in the list are Marguerite Clark, Billie Burke, Vivian Martin, Charles Ray, Dorothy Dalton, Jack Pickford, Louise Huff, Sessue Hayakawa and Ann Pennington. The productions are: "The Ghost House," featuring Jack Pickford and Louise Huff and directed by William C. De Mille. "Arms and the Girl," an adaptation of the successful stage play, starring Billie Burke with Thomas Meighan in support. Joseph Kaufman is the director. "The Trouble Buster," starring Vivian Martin. "The Call of the East," with Sessue Hayakawa. Margaret Loomis, Tsuru Acki and Jack Holt are in the supporting cast — story by Beulah Marie Dix, with George Melford as director. The first Blackton production is Sir Gilbert Parker's "The World for Sale," with a cast headed by Conway Tearle and Ann Little. Marguerite Clark appears in the second of the series of Mary Roberts Rinehart's "Sub-Deb" stories, directed by J. Searle Dawley. Charles Ray appears in the ParamountInce production, "The Son of His Father." Dorothy Dalton, .mother Ince star, appears in "The Price Mark." Ann Pennington, Ziegfeld Follies star, returns to the screen in "The Antics of Ann " WALLACE REID TO AGAIN APPEAR OPPOSITE NOTED GERALUINE FARRAR Wallace Reid, who played opposite Geraldine Farrar in her initial Artcraft spectacle, "The Woman God Forgot," has been selected by Cecil B. De Mille to again portray the leading role in support of the popular diva in her next production. "The Woman God Forgot" was recently completed at the Lasky studio and will be released by Artcraft in October. Activities on the new Artcraft-l'arrar subject will be commenced as soon as the work of cutting and assembling the first production is finished, due to the fact that Director De Mille is personally supervising this work. Bluebird to Adapt Published Stories for All Future Films The management of Bluebird photoplays has come to the conclusion that printed stories, either in book form or as magazine features, make the best photoplays. Consequently, arrangements have been made to show screen versions of popular novels and fiction narratives in a majority of future films. Several of the more important contracts have been announced. "Anthony the Absolute," by F. Hopkinson Smith, along with "The Old Fashioned Gentleman," by Richard Harding Davis, will become Rupert Julian productions with Ruth Clifford starred and Monroe Salisbury featured. Another story by the late Mr. Davis will be prepared by Joseph De Grasse with Franklyn Farnum the star of "The Scarlet Car." Mae Murray will have Louise Winter's novel, "Princess Virtue" as her first Bluebird subject. "One Clear Call," from the pen of Samuel Merwin will be presented by Carmel Myers as her second Bluebird. "Heart's Blood," a story from the pen of Elaine Sterne, will have Dorothy Phillips as its star when it reaches the screen shortly after the new year begins. "The Desire of the Moth," created by Rupert Julian, with Ruth Clifford the star will be presented Oct. 22, and "The Girl by the Roadside" from Varick Vanardy's pen, will become a Violet Mersereau Bluebird during December. TAYLOR HOLMES, ADE, CHAPLIN SUPPLY MATERIAL IN ESSANAY FILMS FOR THE COMING WEEK Taylor Holmes, Charlie Chaplin and George Ade, the Hoosier humorist, supply Essanay's entertainment material for the films to be issued the coming week. Mr. Holmes, who formerly was a stage star, will be seen in a comedy-drama entitled "Fools for Luck." The picture is a screen version of Kennett Harris' story, "Talismans." It will be issued on the Perfection Pictures program, October 8. The second of the Essanay-Chaphns, which will be issued through General Film Company, October 13, is "A Jitney Elopement." This series is comprised of new prints of all the pictures Charlie Chaplin made for the Essanay. The next George Ade Fable, to be published through General, is entitled "The Fable of All That Triangle Stuff at Sized Up by the Meal Ticket." This two-reel feature will appear October 13. H/ MacMahon Starts Literary Aid Bureau in N. Y. for Producers A novel idea of helpfulness to producers is put forward by Henry MacMahon in the establishment of his Literary Bureau, which was opened on October 1 at 321 West 55th street, New York. "Every film executive and publicity manager needs outside help or information in a hurry, quite often," says Mr MacMahon. "The regular staff is tied up with other matters or the needed facts are not available without digging in the libraries and some hours of journalistic interviewing. Foi instance, a point in history, drama, art or science baffles pro ducing director or scenario chief; or, there is an unusua number of writing orders to be executed; or, perhaps, it i imperative to get in touch with some important personage fo an interview and a story. I purpose to meet this long-fel lack of supplemental service. Whatever your literary prob lem is, bring it here. I can solve it for you, or I can pu you in immediate touch with the clues to its solution." Having done extensive research work for D. W. Griffit and many other producers, Mr. MacMahon is peculiarly quali fied for this branch of effort. C. E. SHURTLEFF LEAVES N. Y. TO OPEN ST. LOUIS SELECT EXCHANGJ C. E. Shurtleff, sales manager of Select Pictures, left Ne York this week on a trip for several days, the main obje' of which will be to open a Select exchange in St. Louis. Th new branch is in addition to the eighteen other Select E: changes now operating in the United States. The St. Louis exchange will be placed in charge of Edwai W. Dustin, formerly of the Pathe organization and until r cently the Triangle Branch Manager in St. Louis.