Exhibitors Herald (Jun-Dec 1917)

32 EXHIBITORS HERALD 'END OF THE RUN," A RAIL DRAMA STARRING HELEN GIBSON LEADS UNIVERSAL PROGRAM OCT. 23 WEEK A railroad drama of absorbing interest, titled "The End of the Run," is the Gold Seal film which opens the week's Universal program for the week of October 23. Helen Gibson is the featured player. Val Paul, O. C. Jackson and' George Williams are prominent in the cast. The story deals with the crooked operations of Giles Stafford, a brakesman on Jim Durman's train, who makes a hobo divide a quantity of counterfeit money with him for the privilege of riding on the train. He has been rebuffed by Nona Durman, Jim's daughter, but not until after he has found out that Jim, distrusting banking institutions, keeps all his money in a fruit jar. He breaks into Jim's house, and, stealing the money from the jar, substitutes counterfeit bills. Jim passes some of the bad money and is consequently under suspicion. Stafford's guilt is discovered by Nona who sets out on horseback to overtake his train and capture him. And she does it. A Nestor comedy, "A Fire Escape Finish," featuring Eddie Lyons and Lee Moran, appears the same day. It 's a story of an elopement, culminating in a wedding on a fire escape while the jealous^ rival dangles from the ladder. Universal Animated Weekly, No. 95, is published Wednesday, October 24, which is also the publication date of a two-reel L-KO Comedy "Fat and Furious." Merta Sterling and Al Forbes are the leading players. Lena Baskette is the star of the feature for Wednesday, October 25, entitled "Little Marian's Triumph." The story concerns the eventful career of a child with a marked genius for dancing which at last finds expression despite many handicaps. Miss Baskette is supported by a cast composed of Fred Montague, Lydia Yeamans Titus and Walter Belasco. The same day William Franey and Gale Henry will appear in a Joker comedy entitled "The Tightwad." Gale Henry, as the dutiful wife, gives her penny-pinching spouse an object lesson in loosening up that should be good for many hearty guffaws. Henry Murdock and Mildred Davis will appear in a Victor comedy of errors known at "What'll We Do With Uncle?" Friday, October 22. The 42nd issue of the Screen Magazine will make its appearance the same day. Max Aker and Gladys Tennyson are the featured players in "A Wise Dummy," the Joker comedy for Saturday, October 27. The 24th issue of Current Events, devoted to the latest happenings in the world of work and play is also scheduled the same day. Neal Hart and Vivian Rich will co-star in a two-reel Bison drama "The Getaway." This is a western drama. During the week, the second episode of "The Red Ace," Universal's big outdoor mystery serial, will be shown in theatres outside of Greater New York. This episode is entitled "The Lure of the Unattainable." Current Films With Noted Stars Are Announced by Essanay Co. Current Essanay productions, published on the Perfection Pictures program through the George Kleiiie exchanges, include comedy-dramas starring Taylor Holmes, Bryant Washburn, Virginia Hall, Helen Ferguson, and Little Mary McAlister, and a new George Ade Fable. The comedy-dramas, entitled "Fools For Luck," "The Fibbers" and "Young Mother Hubbard," contain the two predominating human appeals. "The Fibbers," in which Mr. Washburn and Miss Valli play the leading roles, deals with the adventures of a young married couple, and is full of amusing situations. Taylor Holmes and Helen Ferguson have made a screen success, it is said, of Kennett Harris' story "Talismans," which appeared in the Saturday Evening Post, the title on the screen being "Fools For Luck." "Young Mother Hubbard" is a story of the plight of four little orphans, abandoned by their step-father. Little Mary McAlister plays the role of the little mother to the three other orphans. The Ade fable deals with movie fans themselves. The picture, "The Fable of the Film Fed Family," unfolds the story of a family too proud to visit the movies. They spent all their money on high priced theaters. Then, one by one, they began to sneak to the movies. They meet each other in the theater, and finally admit that they were wrong in ever condemning the screen. he PERISCOPE By Bexny Add Film Attractions Pathe-Hearst news film showing J. A. Berst signing con tracts with stars. Still Missing Those Illinois exhibitors names missing from Lee's bono roll. Van Loan Deserts Film Co. "Hula Hula" Van Loan postcards from the beach a Waikiki, Hawaii, that the bathing is fine there. The girls al wear one-piece suits, says Harry, and somebody else report Harry Hula hula's right out among 'em. Poor Broadway! Was It Ever Thus? "She deserted the Broadway footlights to act in Films, one scribe writes. Broadway must be gasping over the los My Gawd, How the Money Rolls In! (•A Pome From The "Trib") My father, he owns the theayter, My brother, he runs the machine, My sister, she sells all the tickets — My Gawd, how the money rolls in! Consistency, Thy Name is a Jewel "The Play's the Thing," is to be Triangle's new po }' according to a recent announcement. And straightway je concern names a half dozen "stars" who will be "featui I in forthcoming plays. Plot of Big Photoplay of the Week "The Stolen Pie" Mary Muffin's father dies in Belgium and when the <rmans invade her hut she goes to America on the Lusit: a, which is torpedoed in the North Sea and Mary is pickecip on the shores of Manhattan Isle, by a very rich man who as just going to commit suicide because the Sox lost two strainHe lures her to a roadhouse at Broadway and Forty-sed" street and is just about to embrace her when her lover arres from China, kills the villain and marries her. The death sees of the villain are delightful. THE WEEK'S BEST BET IN PICTURES "Bab's Diary," Paramount, Five Parts, With Marguerite Clark. — Ve'ry, very good, says the erudite critic The family can see it, and laugh itself to death. O the level, even the tired old man will forget the trib tried to touch him for five, and smile. Rent this one and the meanest man will laugh and come again to you film palace for more peace of mind. Marguerite cer tainly is the gay young thing in this piece. There are some luscious melons scheduled for the screen. Leading these is Charlie Chaplin in "The Adventurer," Mutual's excellent attraction October 22. This truly is the nonpareil of its class. Book it, and you'll clean up in c-a-s-h. In The Big Money Places "Magda," C. K. Y. — Select, Six Parts, With Clara Kimball Young. "Her Country's Call," American Mutual, Five Parts. With Mary Miles Minter. "Arms and The Girl," Paramount, Five Parts, With Billie Burke. The Worst Picture of the Week "Camille." Hanover-General, Six Parts, With Helen Hesparia. — Helen looks like a recruit from Billy Watson's Beef Trust in this thing. Exhibitors: Lay off lay off! This is a dead horse.