Exhibitors Herald (Jun-Dec 1917)

34 EXHIBITORS HERALD N. A. M. P. L Will Make Effort to Correct Incomplete Address of Film Shipments Action Is Result of Loss to Distributors and Request by Import Express Concerns; Offers Exchange Means to Trace Lost Reels Carelessness in the addressing of film shipments is causing much loss to distributors, exchanges and exhibitors, and one of the important express companies, having been unable to deliver many shipments, has requested the National Association of the Motion Picture Industry, through its Transportation Committee, of which William L. Sherrill, president of the Frohman Amusement Corporation, is chairman, to lend its aid in an endeavor to assure more careful attention to shipments in the future. E. E. Bush, traffic manager of the American Express Company, in a recent letter to the National Association states that these shipments have accumulated so rapidly of late that they have no further space at their terminals in which to store them. At the present time two safes are utilized for this purpose, but the shipments have accumulated so much that a surplus has built up around the safes constituting a serious hazard. In fact, this official states the matter is so imperative that it will be necessary to enforce a rule in their classifications applying to the transportation of explosives and other dangerous articles by express which provides that when shipments of this nature are refused and cannot be delivered within forty-eight hours after arrival, they must be disposed of by storage in a safe place or by sale or destruction, when it is evident that storage on the carrier's property will be a source of real danger. With a view to relieving this condition the distributors and exchanges are offered the facilities of the National Association in an effort to trace lost shipments for which no returns have been made. The transportation committee of the National Association is working in complete accord with the traffic departments of all the express companies, which have extended every courtesy to the committee. This service through the National Association should prove of inestimable value to the exhibitors and exchanges throughout the country, acting as a central clearing house and incidentally saving the shippers much trouble and inconvenience, as well as the expense of sending telegrams to hundreds of express agents throughout the country. Through the efforts of the National Association a shipment from a wellknown company, valued at $1,054.88, was located and immediate delivery made as soon as the necessary information was given to the express company which was holding the shipment owing to incomplete address. Film shipments valued at many thousands of dollars are now being held by the express companies, and the exchange managers are requested to check up their lists, forwarding a copy of the same to the National Association of the Motion Picture Industry, Times Building, New York City, which will advise the proper officials in the hope of making unnecessary the destruction of the films, owing to the hazard and danger to the public involved. Lieut. Wells Hawk Assigned to Navy Dept. Publicity Work Lieut. Wells Hawk of the United States Navy publicity bureau has been assigned to the Navy Department to give a wider scope to the publicity work of the Navy. He was transferred from the publicity bureau in New York to Washington last week, and now is sending out service stories of the work of the armed guard and forces in France. Mr. Hawk was instrumental in widely advertising Mary Pickford's first picture under the Artcraft program and should make good in pushing the campaign for recruiting. Bluebird Plans to Billboard Entire U. S. on "Star Cycle" Canadian Cities Also to Get Sheet Posters in Big Ad Campaign Before Nov. 1, billboards in every important city in the United States and Canada will carry twenty-four sheet posters to introduce Bluebird's "StarCycle" to the theater-going public. William de Leftwich Dodge has designed a dignified and at the same time ornate pastor to attract the passer-by and make familiar the features of Mae Murray, Ruth Clifford, Dorothy Phillips, Carmel Myers, Violet Mersereau and Franklyn Farnum, who constitute Bluebird's "StarCycle." The six facial representations will hang in as many medallions, within i border of effective coloring, with ver) little type-matter to detract from the emphasis that is intended to apply to th< ,'ndividual pictures. In this way Blue bird believes that cooperation with the ■exhibitors will be effectively obtained and to that end the selection of citie has been carefully made. The schedule has been prepared air contracts for posting have been close< in more than 500 cities, including ever state in the Union. The length of showings vary in some localities and posting starts Oct. 15 and will have be gun in every contracted locality Nov. 1. MUTUAL PRESS SHEET CONTAINS ADS TO AID EXHIBITORS WITH FIL1 Program cuts, lobby posters, mus cues and catch line ads. for exhibitors I use in advertising "The Girl Angle," tl five-part feature produced by E. 1 Horkheimer for the Mutual Film Co poration, are embodied in the pre sheet being distributed to exhibitoi Anita King, the latest of the popul stars to come under the Mutual bann< is featured in "The Girl Angle." RIGHTS TO "MORMON MAID" FILM SELL IN CALIFORNIA Territorial rights on "A Mormon Maid" are being sold rapidly. The last two sales to be reported cover the purchase of the rights to southern California and Arizona by T. L. Tally, head of the Tally interests, Los Angeles. Turner & Dahnken, prominent exhibitors of San Francisco, have secured "A Mormon Maid" for northern California and Nevada. Both purchasers are very prominent in the councils of the First National Exhibitors Circuit. Negotiations on behalf of the Friedman Enterprises, owners of "A Mormon Maid," and Hiller & Wilk, Inc., their selling agents, were conducted by Benjamin Friedman, head of the Friedman Film Corporation. Goldwyn's Second Group of Pictures With Galaxy of Stars Is Announce Goldwyn Pictures announces for publication as its second group of four pictures the following: Mae Marsh, in "Sunshine Alley," November 4; Mabel Normand, in "Joan of Plattsburg," November 18; Madge Kennedy in "Nearly Married," December 2 and Maxine Elliott in "The Eternal Magdalene," December 16. In "Sunshine Alley" Mae Marsh is said to have a role unlike anything she has ever done before. Robert Harron will appear as leading man in this film. Mabel Normand's first Goldwyn picture "Joan of Plattsburg" is a comedy with a patriotic touch, thousands of the soldiers at Camp Plattsburg, N. Y., taking an active part in the picture. It v first announced as "Joan of Flatbus but the title has been changed, at ij suggestion of Miss Normand hers' Robert Elliott, Wm. Frederic, Jose Smiley, John W. Dillon and Louis Sturey appear in the cast. "Nearly Married," Edgar Selwyi farce comedy, brings Madge Kennedy > the screen for the second time. The f] ture was directed by Chester Withey :l Miss Kennedy is supported by Fr;i Thomas, Mark Smith, Alma Tell il Hedda Hopper. Robert McLaughlin's play "The Elnal Magdalene" gives Maxine Ell t ample opportunity, it is said, to disp | her histrionic ability upon the screei !