Exhibitors Herald (Jun-Dec 1917)

13f| EXHIBI TORS -H "Who Leads The National Army," Film Shown in Patriotic Eastern Theatres Atlantic Seaboard Exhibitors, Oct. 22, Flashed One-Reel Feature of Training Camp Life on Screen ; Cinema is Being Distributed by Triangle R D J. J. Laughlin Made Representative For Wolfberg in Ohio Hundreds of motion picture exhibitors throughout New York, the New England States and Northern New Jersey, on Monday, October 22, added to their patriotic obligations by running the one-reel picture, "Who Leads the National Army!" a film authorized by the government, promoted by the Military Training Camps Association of the United States, and being distributed by the Triangle Distributing Corporation as a patriotic duty. The response of the exhibitors in the territory covered by the territory served by the New York, Buffalo, Boston and New Haven Triangle exchanges apparently was almost unanimous when they were asked to run the picture as a part of their program. Hundreds of them immediately volunteered to book the picture in place of some other onereel subject and pay exactly the same rental price that they would pay for the other short subject for which they substituted "Who Leads the National Army!" To Use Funds for Training All funds derived from the rental of the picture are to be used in the first big gun of a campaign for universal military training especially with the younger generation. The plan is to establish camps throughout the country at which boy-s from 14 to 19 years of age will be given a course of one or two months each year in military tactics, under regular army men. The time at which the boys will attend these camps will be so arranged as not to interfere with their school attendance and will be without expense to the attendants. The first object sought to be obtained through the showing of "Who Leads the National Army!" is to demonstrate to the people of the United States, and especially by relatives of those affected by the draft, that the officers of the National Army are efficient, well trained men, thoroughly capable of taking complete charge of the physical and moral welfare of the men of their commands. Depicts Camp Life This object is attained in the picture by showing just exactly the training through which the officers were forced to undergo before they receive their commissions. They were "rookies" in everything and were treated as the rawest "rookies" that ever reported at a cantonment. Their military education started at the ground and gradually ascended the military ladder until they were capable of taking command. In this ascent many of them fell by the wayside, only sixteen thousand of about forty thousand applicants having the fortitude to eventually become officers. All of this training is present in the picture. "Who Leads the National Army!" will be presented in volume in the districts of the New York, Buffalo, Boston and New Haven exchanges for the week of October 22, after which a few prints will be left in each of these exchanges and the balance will be shipped to the Philadelphia and Pittsburgh Triangle Exchanges, where the drive will be made during the week of October 29." J. J. Laughlin has been appointed special representative by the Harris P. Wolfberg Attractions, of Pittsburgh, Pa., to the Cleveland office in the North Ohio territory. Mr. Laughlin will handle bookings for "To-day," and "The Mad Lover." Thorton M. Eckhert, who is in charge of the Cleveland office for Wolfberg Attractions, has met with such success in exploiting the Hall Caine story, "The Deemster," and "The Crisis," that he has been given full charge of the First National Exhibitors film, "On Trial," and will book it for the entire state of Ohio. CONSTRUCTION WORK ON THE FAIRFIELD THEATRE IN CHICAGO PROGRESSES Big West Side House Will Have Seating Capacity for 1,000 Persons; Is on Good Location Work on Chicago's new West Side motion picture theatre at 2737-45 West Twenty-third street, between Fairfield and California avenues, is progressing rapidly. The theatre, which will be known as the Fairfield, will have a seating capacity of 1,000 and the building will have four stores and six offices facing the street. The work is being done by Edward Kounovsky, and when completed will cost $91,000. A bond issue of $57,500 at 6 per cent on the property has been underwritten by C. C. Mitchell & Co. Engage Salesmen to Handle Foursquare Product in Canada ROBERT T. KANE AT FAREWELL BANQUET IN THE LOS ANGELES ATHLETIC CLUB BEFORE LEAVING FOR CAMP Preparations for establishing Hoffman Foursquare Canadian Exchanges, arranged ten days ago in conjunction with the Metro Pictures Service, have proceeded with rapidity. M. H. Hoffman this week received from J. J. linger, of the Metro organization at the Montreal office, assurances that the special salesmen who are to sell Hoffman-Foursquare exclusively in Canada are already engaged. "I want Canadian exhibitors to know," says Mr. Hoffman, "that our exchanges will cover the three chief distribution points in Canada. We shall have offices with the Metro Pictures Service in Montreal, Toronto, St. Johns and New Brunswick. I am particularly desirous that it should be known that the extreme northeastern portion of Canada will be covered through St. John. "From inquiries already received in the Hoffman-Foursquare Canadian Exchanges, established with the Metro Pictures Service, in Montreal, Toronto, and St. John, I am sure that our features will find as ready a welcome as has been extended them in the United States." NAT I "BROWN "RHEA MITCHELL AND HENRY B. WALTHALL AT HIS RIGHT AND CLARA WILLIAMS, J. WARREN KERRIGAN, IDA LEWIS AND LOIS WILSON AT HIS LEFT. 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