Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
0001032
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 14, 2024
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X H B O R H R Paralta Plays are distributed by W. W. Hodkinson Corporation, which was organized to distribute the best pictures obtainable. It is W. W. Hodkinson's aim to bring together Producer — Distributor — Exhibitor and combine all their efforts without jealousy and cavil toward each other; but only striving towards unceasing progress and prosperity in equal measure for all concerned. The co-operation of W. W. Hodkinson Corporation with Paralta Plays Incorporated ushers in a new era in the motion picture industry because it means: That the best pictures are distributed by the best method to the satisfaction of the Exhibitor. That no promises are made unless they be fulfilled. THE FIRST TWO PARALTA PLAYS J.WARREN KERRIGAN in "A MAN'S MAN" BESSIE BARRISCALE in "MADAM WHO?" Are now available for bookings Communicate with the New YorJi Office W. W. HODKINSON CORPORATION Telephone Murray Hill 2 1 23 527 Fifth Avenue, NEW YORK CITY PARALTA PLAYS, Inc. CARL ANDERSON, President ROBERT T. KANE, Vice-Pres. HERMAN KATZ, Treasurer NAT. I. BROWN, Sec. and Gen. Manager 12