Exhibitors Herald (Jun-Dec 1917)

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X H B O R H R D Twelve Universal Companies Producing Comedies and Dramas at Coast Plants Cleveland Exhibitors Face Heavy Losses From Admission Tax Mae Murray in "Face Value"; Dorothy Phillips in "Broadway Love" and Franklyn Farnumin "The Catamount" Well Under Way for Bluebird Program Ten companies are now engaged at Universal City making five-reel productions for the Bluebird and Butterfly programs and two organizations are working on serials. These subjects will not reach the screen until the early part of next year, for both programs are complete until the end of December. "Face Value" will be published Dec. 24, as Mae Murray's second Bluebird. Director Robert Z. Leonard is producing "The Eternal Columbine" for Miss Murray from a scenario by H. Sheridan Bickers. Dorothy Phillips, under direction of Ida May Park, is filming "Broadway Love," from W. Carey Wonderly's story, prepared for the screen by Miss Park. William Stowell is leading man, and the cast includes Lon Chaney, Harry Von Meter. William Burress, Lule Warrenton, Gladys Tennyson, Eva Southern and Juanita Hansen. Farnum in "The Catamount" Joseph De Grasse is directing Franklyn Farnum in a Bluebird to be entitled "The Catamount." Edith Johnson becomes Mr. Farnum's leading lady with this feature. The support includes Fred Montague, Charles Mailes and H. Morris Foster. Rupert Julian's production of "The Highest Card" is being made at Seven Oaks, Cal., with Ruth Clifford in the star role and Monroe Salisbury her leading man. Elsie Jane Wilson is also at Seven Oaks with Ella Hall, and Emory Johnson is directing them in "Green Magic." Gretchen Lederer, Winter Hall, Harry Holden and E. A. Warren are in the supporting company. Another Harry Carey Production has just begun on a Harry Carey Butterfly, "Back to the Right Trail." Molly Malone will play opposite "Cheyenne" Harry Carey, Vesta Pegg, Helen Wright and Martha Mattox. "Wolves of the North" is being produced by Edward J. Le Saint, with Louise Lovely figuring in the stellar role. In the supporting company will be Hart Hoxie, Betty Schade, Alfred Allen and Grace McLean. Elmer Clifton is directing Herbert Rawlinson, with Sally Starr heading the support in "The Love Chain." In the company are Clarissa Selwynne, M. K. Wilson, Neal Hart and Sam De Grasse. Two New Serials Douglas Gerrard has returned to directing and is now doing "Madam Spy," with Jack Mulhall and Donna Drew leading a company that includes Maud Emery, Claire Du Brey and Wadsworth Harris. Universal serials now in process of production are "The Mystery Ship," with Ben Wilson and Neva Gerber, directed by Harry Harvey, and "The Bull's Eye," with Eddie Polo and Vivian Reed. Falling off in receipts of from 10 to [' 25 percent as a result of the war tax, t\ were reported by the exhibitors of " Cleveland in an informal meeting this week celebrating the opening of their new headquarters. It was determined, however, to abide by their original decision to make no increase in admission prices for at least a month in the hopes that the official reports will work to the ultimate withdrawal of the tax. The tax of 15 cents a reel also was discussed by the exhibitors but no action was taken. It was decided to invite the representatives of the various exchanges to attend a joint meeting to see if some understanding satisfactory to both could not be reached. Hiller and Wilk Sell the Southern Rights to "Raffles" Feature Jack Voshell Will Assist Director Jack Voshell, who acted as assistant director under Joseph Kaufman, while filming "Shirley Kaye," Clara Kimball Young's latest picture, has been engaged by Harry I. Garson to assist Emile Chautard, the French director, in Miss Young's future releases. The Special Features Company of Knoxville, Tenn., has purchased the first block of territory for the newest open market production, "Raffles, the Amateur Cracksman," in which John Barrymore is starred. This includes Georgia, Florida, Alabama and Tennessee. This is the first time in the experience of Hiller and Wilk, the selling agents, that the Southern territory of any production was sold before any other part of the country. The sale was closed prior to any publicity or advertising matter appearing in any of the trade papers. This verifies the contention of Hiller and Wilk that the wide interest in "Raffles" as a play and novel has greater publicity possibilities than the majority of pictures on the market today. The state right buyers who have seen "Raffles, the Amateur Cracksman" state it is one of the few excellent films now on the market. "Excelite" Equipment Nicholas Power Device Exceeds Expectations Will C. Smith, acting general manager of the Nicholas Power Company, New York, announces that inquiries are being received in large numbers regarding the "Excelite" cameragraph equipment, and it has been necessary to add extra help to take care of the correspondence. A number of the "Excelite" outfits have been placed recently in theaters with approximately an 80-foot throw. This is in excess of expectations and the Nicholas Power Company is looking for increased business with its new equipment, as a result. Charlotte, World's Champion Woman Skater Completes First Commonwealth Picture Name of the Production Hinges on Outcome of Contest. Chicago Ice Skating Arena One of Big Scenes in Novel Photoplay Lee Kiddies to Appear in the "Trouble Makers" Jane and Katherine Lee, William Fox's juvenile stars, will be seen next in "Trouble Makers," a Fox Standard Picture. Its publication date will soon be announced. "Trouble Makers" is said to be particularly adapted to the Lee children's abilities. The Commonwealth Pictures Corporation has finished filming its first production in six reels with Charlotte, the noted woman fancy ice skater, and is now practically ready to begin marketing its product. The picture has not been named as yet. A contest has been conducted for selecting a title, with a prize of $100 to the winner. Several thousand suggestions have been submitted, and are now being considered by judges. Plans for the company's next picture are already under way. It is very likely that a star of equal magnitude will be used in the second picture. The theme of the story portrayed in the picture just finished is patriotism and war, and involves the perfecting of an important war invention and the efforts of enemy spies to steal it. This affords opportunities for thrilling action, in which Charlotte, as an all around athlete, takes a prominent part. A part of the action takes place in the Chicago ice skating arena, where Charlotte is given an opportunity to introduce into the picture many fancy skating stunts that have made her famous as an ice skater. A part of the ice arena action took place at a Red Cross benefit at which fully 14,000 persons were present and photographed. In one scene several wireless apparatuses were used. Permission to install and use these had to be obtained from the government and a representative of the government was present to see that -no outside messages were sent 34