Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
0001083
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
April 18, 2024
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E X H I B I TORS • H I R A t. n m. 2716 Exhibitors Have Joined the A. E. A. Exhibitors everywhere are lining up with the Association. — To obtain the benefits of organization you must enroll. Concerted Action is Necessary to Eliminate Adverse Conditions In many instances throughout the trade the best interests of motion picture exhibitors are opposed by powerful combinations. You must be organized 7 o Hold What You Have If you believe in SELF-PROTECTION fill in this blank and return EXHIBITORS HERALD 203 South Dearborn Street CHICAGO Gentlemen: — I agree with the Exhibitors Herald that every exhibitor should belong to SOME organization. Please send me detailed information as to why you recommend the American Exhibitors Association as the BEST exhibitors' organization and one which may be be relied upon to protect the best interests of exhibitors. ..' THEATRE STATE 19