Exhibitors Herald (Jun-Dec 1917)

X H B I R H R D Over The Top" J. B. New York. Nov. 20. 1917. When the band plays "Over There*' it recalls to each of us a solemn duty to be performed. "Over There" and 'Right Here." If you can't go across, come across — with the war tax. » * * The film salesman who doesn't expect to play a comeback always sings: "Do! Do! My Huckleberry Do — be careful when you do it, but when you do the exchanges, why! be sure and do them good." Then he returns to the hats, caps and suits, and stitches for dear life. * * * 'Hold 'em Yale!" says Thad Letendre as he slips over a three XXX calendar all dolled up on one side with the picture of Ethel Clayton and on the reverse side a string of recipes on how to make ends meet on thirty cents a day. Good stuff, Lee. now you're getting down to cases. » * * Miss Helen Reiss. secretary to Charles Pettiohn of the A. E. A., who was married on Sunday, was presented with $25 by Messrs. I. M. Mosher. \Y. H. Linton, Wm. Fait, Jr.. Peter J. Teup. Harry Oppenheim. Charles C. Pettijohn. Jay E. Sherwood. R D. Craver and Moe Levy with which to buy a Thanksgiving turkey. Sounds like some turkey, but when we begin to figure at 50c per pound. — well, it will be some squab anywav. * * * Ben (Lincoln) Chapin is now advising historian at the Goldwyn studios. Whoops! * * * Frank Powell is off to the coast to locate the Rainbow's End. Proverb says something to the effect that there is a lot of coin there if you can find it. Rex Beach found it first. » » * Jim Milligan chases the illusive pill at the Pelham Bay Golf Links, each and every Sunday. The nineteenth hole is the easiest on the course but it takes most of the time. Hoot Mon! Hoot! » * * King Baggot is going to play a "comeback." He looks fit and if pictorial dope is to be relied upon he should score a knockout. * * * The wholesome rivalry" between Hugo Riesenfeld, of the Rialto orchestra and Carl Edourds, leader at the Strand, on the one side, and Messrs. Rothapfel and Jones on the Managerial side, make a happy combination which results in the public being able to feast both the eye and the ear at the same time. Hammish McLaren, and J. Vic. Wilson have nothing to do but put the big stuff over, but they do it, and that's saying something. I suggest a boost in the pay envelope all around. « *• * John B. Golden, a lawyer, and once of the "West Point Pictures." breezed into the office all dolled up in the uniform of a reserve flying officer. As John says. "It's a short step from iier to flyer " when spoken with a brogue. Cupid has reported that Laura Hostetter. the Bill boards' premier reviewer, is about to retire from public life and take up domestic engineering. (Chicago papers please copy.) * * * Bill Barry has closed his country residence at Bay Side, and is Bill Boarding in town for the winter. * * * The Screen Club ball was some affair and dapper Jim Hoff was there! was there! * * * George Ames recognized by all the wiseacres of Vine street, Philadelphia, as the greatest proponent of prohibition extant, has not visited his Broadway. X. Y., friends of late. Suppose George is afraid of the dark, having read that the Rialto bugler blows out the lights of Broadwav at 11 p. m. * * * Speaking of lights reminds us that one A. J. Lang complained not long ago of being short-winded. Gee! we hadn't noticed it and never would have suspected it. But A. J. confessed, so must take it at its face value. Probably caused by the sudden change when he shaved off that much prized germcatcher. » * * To Xat Johnson of the Pearl Theatre. Greenfield. Yt.. we wish to convey our Thanksgiving salutations. We trust that Xat has a nice fat gobbler set aside and we feel sure he will have no shortage of sugar, for the maple syrup must be coursing through the veins of his "pan-tree." * * * Mabel Condon, invoking a woman's prerogative, changed her mind and in place of returning to the Pacific Coast, moved into the Longacre Building, just as Charlie moved out. However, this coincidence has no bearing on the case. Charlie and Mabel are as friendly as most brothers and sisters are and he at times digs down to the extent of a brace of theatre tickets. Famous Film Star Gets Legal Right to Name Theda Bara Before Supreme Court Justice Donnelly, in Xew York, on Friday. November 23. Theodosia Goodman, known to motion picture patrons as Theda Bara. received permission t o take the name made famous by her in film circles. At the same time Esther Goodman, a nineteen-year-old sister of the Fox star, who is about to enter the theatrical business, changed her name to Loro Bara. Miss Bara, who resides at 500 West End Avenue. Xew York city, said that she was born in Cincinnati. O.. her father in Poland and her mother in La Chaux de Fouds. Switzerland, and that her maternal grandfather's name was Francois Bara de Coppet. Her father has been a citizen of the United States since 1S84. 23 SiASY KISSIET Who appears as tie -Spirit of Water" in Maeterlinck's "Bluebird." soi being filmed at tie Paragon Studio. Ft. Lee. H\ J. Nicholas Power Co. Elects W. C. Smith as General Manager At a recent meeting of the board of directors of the Xicholas Power Company. Xew York, Will C. Smith, the well known projection engineer, was made general manager of the company. The appointment will meet with general favor in the mqtion picture industry. Through his extensive experience with traveling shows, his supervision of many of_ the most important machine installations, his years of association with the Xicholas Power Company, as well as a most thorough research of the art of projection along scientific lines, he has attained such an eminence in this work that today exhibitors and operators consider him an authority. Mr. Smith is treasurer of the Screen Club. Xew York: treasurer of the National Society of Projection Engineers, a member of the Machinery Club, and also of the Green Room Club. Toronto, Ont. — Charlie Stevens, general manager for the Superfeatures Limited, has announced that they have purchased the Canadian Rights to George Loane Tncker's feature. "I Believe." Superfeatures Limited is one of the newest film exchanges in Canada, but it has already established itself on a sure foundation by the splendid features they have purchased. Among them are "The Whip." "The Crisis." and "20.000 Leagues Under the Sea." "In Union There is Strength'" — unless backed by a real association the exhibitors of the country are a disorganized mob and they are subject to attack from every quarter.