Exhibitors Herald (Jun-Dec 1917)

H I B O R H R D Taylor Holmes and Mary MacLane Star in Essanay Special Feature Series hfew Productions Will Be of Six or More Parts Adapted \ From Popular Books — National ^Advertising Campaign Begins in December Many Exhibitors at Trade Showing of "Romanoff" Film ssanay will soon begin the publication of special features of six or more parts according to an announcement by President George K. Spoor, who adds that) the stories are being selected from the best books or literature of the day and only stars of national importance will appear in them. They will be issued as specials independent of any program. a niece and nephew in America who have been cut off without a penny. He writes the girl but she will have none of the money. The young lord and the girl finally fall in love without knowing who the other is. When she discovers his identity she refuses to have anything more to do with him. A second will is found giving all the money to the girl. A compromise is effected and all ends happily. Mary MacLane's Film The second feature to be published will be that of Mary MacLane in one of her own works, '"Men Who Have Made Love to Me." This is a series of affairs with young men who fall passionately in love with her. This will be followed by Mr. Holmes in "Ruggles of Red Gap," from the book by Harry Leon Wilson. L. C. Windom is now selecting a company of players to accompany the star to Arizona where, it is said, locations have been found corresponding to those in the story. national advertising campaign is about to be launched including the billboarding of the entire country. This work with other lines of advertising will begin early in December. One picture already has been completed, another is in course of production and the rights for two others have been purchased and are being put into shape. "Uneasy Money" for Holmes The first picture will feature Taylor Holmes in "Uneasy Money," taken from P. G. Wodehouse's story which ran in the Saturday Evening Post. The story starts in London and ends in the United States. Taylor Holmes takes the part of an impoverished English lord who has befriended a grouchy American. Shortly afterward the American who was a millionaire, died leaving him all his money, because he was the only man who had gratuitously shown him a kindness. The young lord learns that there is "The Warrior" Ranked Among Year's "Ten Big Photo Plays" by Critic in Article in Leading Magazine The seven-part feature. "The Warrior." controlled by Arthur Sawyer and Herbert Lubin of the General Enterprise Inc., starring Maciste, the giant of "Cabiria," has been accorded the honor of being classed as one of the current year's "Ten Big Photo Plays." In a resume of the year's noteworthy picture productions by a leading theatrical critic and published in one of the leading magazines, "The Warrior" is mentioned as ranking with features of the calibre of "The Birth of a Xation," "Intolerance," "Civilization." "The Honor System" and "The Manxman." It is a tribute to the artistry of Maciste that "Cabiria," the great spectacle in which he made his initial starring ap pearance in this country, is also listed as one of "The Year's Ten Big Pictures." "The Warrior" is rapidly being disposed of on the state right basis to various purchasers throughout the country and will shortly be seen in all of the leading photo-pla\ houses of the United States. It was produced by the Itala Film Company of Torino. Italy, and visualizes in vivid style many scenes of the present terrific conflict between the Italian army and the Austro-German forces. The Allen Film Company. Chicago, has purchased the rights on "The Warrior" for Illinois, Michigan. Iowa and Nebraska. Balaban & Katz Firm Makes Novel Use of Portable Projector Balaban & Katz, owners of the new Central Park theatre, Chicago, are being congratulated by patrons of the new motion picture house, upon the appropriate and well timed orchestration of the films being shown. These theatre men are among the first put the Safety Projector, a portable achine. to its fullest possibilities. Each me a new film is received a morning rehearsal of the symphony orchestra is called. With the aid of the projector — its adaptability is such that it does not require the services of an expert operator, the film can be stopped instantly, reversed, run fast or slow — a perfect harmony between the music and film is attained which has won the appreciation of the Central Park audiences. The machine, which is manufactured by the Safety Projector Co.. of Chicago, and handled locally by McMillan & Crowley, is already used extensively by churches and schools in the showing of educational subjects and by various business concerns. The local representatives will at once begin a campaign to interest theater owners in the possibilities of their machine. 25 Theatre Men of New York and Northern New Jersey Laud Brenon Picture A trade showing of Herbert Brenon's production, "The Fall of the Romanoffs," was held last week at the WurHtzer exhibition rooms, under the direction of Sol J. Berman, sales manager for the Brenon Distributing Corporation, for New York and northern New Jersey. Many exhibitors from this territory were present and expressed their enthusiasm over the big production with frequent applause. Mr. Berman made an address, outlining the Brenon Corporation's publicity plans for "The Fall of the Romanoffs." The Monk Iliodor, who appears in the historical drama, was present, and spoke to the exhibitors through an interpreter. Among the exhibitors present were the Messrs. Wolf of the Adelphi, A. Bolognino of the Arena. Blenderman of the Clinton Star. C. Steiner of the New Fourteenth Street Theatre. Meyer & Schneider of the Palace. S. Krauss of the Harlem Fifth Avenue. A. Harsten of the Regun, Edelstein of the Mt. Morris. Hurst of the Harlem Strand. Butler of the Atlas. S. Cohen of the Empire, Leventhal of the Manhattan. Cohen & Pearl of the Arcade, Silverman of the Windsor. Shulman of the Majestic. M. Machat of the North Star. Solomon of the Crescent. Moore of the New. Newark, N. J.: Amsterdam of the Plaza. Newark; Kaiserstein of the Strand. Bayonne: Manheim of the Times. Forty-second street. New York City: Lederer of the Colonial. Brooklyn: Glynn of the Century, Brooklyn: Bock of the Heights. Brooklvn: Stockheimer of the \ ictona. Brooklvn: Sanders of the Marathon. Brooklvn: Rachmiehl of the Sheffield, Brooklvn: Title of the Avon. Brooklyn: Kerman of the Chester. Brooklyn: Kaplan of the Evergreen. Brooklyn: Sam Shear of the Palace. Corona. L. I.: D. \ . Picker of the Burland. Bronx. New \ ork City Suckman of the Golden Rule. Riving'ton. near Essex, and Mrs. W ebb of the Goodwin, Newark. N. J. Picture Rights to Kathleen Norris Story Acquired by Edison The motion picture rights to • Josselyn's Wife," the latest magazine serial by Kathleen Norris. have been acquired by the Edison Studios. The storv is now appearing in the Pictorial Review. The production will feature a Broadway star and will be issued as a Perfection Picture through the George Kleine System. James Montgomery Flagg. the artist, is appearing in a series of pictures featuring types of attractive American girls. The productions are being made at the Edison Studios and will be entitled "Girls You Know."