Exhibitors Herald (Jun-Dec 1917)

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X H B I O R H R D "Lest We Forget" Selznick War Spectacle Featuring Rita Jolivet Now Complete Select Pictures Will Distribute Feature Showing Historical Events Leading up to War With Germany — Sinking of Lusitania Depicted After six months of work Lewis J. Selznick's war drama, "Lest We Forget," starring Rita Jolivet, has been completed. Approximately 27,000 persons have been used in filming the picture. It will be distributed through the Select exchanges. This latest of war spectacles is founded on the series of historical events which led up to our declaration of war with Germany and includes in its scenes the sinking of the Lusitania. So impressed were government officials with Miss Jolivet's plans for the production that government aid has been tendered and gratefully made use of at every stage of its development. The trenches used in the battle scenes were dug by United States troops under the supervision of Allied officers; the interned Austrian liner, the Martha Washington, was placed at the command of Miss Jolivet and her company for the filming of scenes in connection with the sinking of the Lusitania; and the quarantine station, 'to which entrance has been made exceedingly difficult since the war, opened its doors to the French star and her company. In filming the Lusitania's sinking, the icy waters of New York bay provided a realistic setting for the extras who leaped from the liner's decks, and at one time there were over a hundred people floundering about in the water. "Lest We Forget" is American in theme and treatment and its presentation of the incidents which finally plunged the United States into war, is a masterly defense of this country's course and its showing should bring home to a thinking and patriotic people the tremendous issues at stake in the present war and the righteousness of the allied cause. Advance Deposit System Evil Exposed in Metro Suit Against Chicago Exhibitor A suit of the Metro Pictures Corporation against Charles Bugg, owner of the Bugg Theatre, 3940 North Robey street, Chicago, was dismissed on a technicality by Judge Hugh Kearns of the Municipal court of Chicago on Nov. 19. Judge Kearns took the case from a jury and made his decision in chambers. The origin of the suit dates back to the fire in the Pathe film exchange in the Consumers building last summer. Mr. Bugg had played "The Greatest Power" and delivered it to the Chicago Service company to be returned to the Metro exchange. The latter claims that it never received the film. The pickup man, it is said, through an error gave the film to the Pathe exchange. According to Metro it was destroyed in the fire. The Metro company fixed its loss at $165 and Mr. Bugg told the manager of the Chicago exchange, C. E. Smith, that he would try to collect this amount from the Chicago Service company and turn it over to them. Service Held Up Previous to this Mr. Bugg had tendered cancellation of his service with the Metro company and had begun to work out his thirty days' notice. His first show, he says, came through all right, but the second was held up because he had not paid for the lost film. Mr. Bugg thereupon ceased to take the service. He had $130 on deposit which the company refused to return to him it is alleged. In the suit the film company not only sought to recover the value of the lost print but also asks that it be awarded the deposit money for Mr. Bugg's alleged failure to live up to his contract. Would Bond Pick-ups "This suit," said Mr. Bugg, "has opened my eyes to a condition which the exhibitors should take immediate steps to remedy. The pick-up men should be bonded and held responsible for the delivery and return of films. "The way things are now the exhibitor is responsible for the film from the time it leaves the exchange until it is returned The film exchange receives as much benefit from the fact that there is such a service as does the exhibitor, but assumes none of the responsibility." Marcus Loew Books Select Productions for Theater Circuit Foursquare Pictures Incorporates in Colo. to Meet Conditions This arrangement will insure better results to the exhibitors in this inter-mountain territoo' because it is maintained the product obtained is suited to the motion picture patrons in this section. An important transaction in the distribution field was concluded this week when the Foursquare Pictures, Inc., of Colorado, a corporation created to meet the unusual conditions surrounding the distributing of motion pictures in Colorado, Wyoming, Utah and New Mexico, was formed. The officers are George Backer, M. H. Hoffman and Ben. S. Cohen, and the concern will have a close affiliation with M. H. Hoffman, Inc. AMERICAN MADE PICTURES IN FAVOR ABROAD Lewis J. Selznick Personally Secures Large Contract — Many Features of Star Series Completed Lewis J. Selznick, president of the Select Pictures Corporation, recently took a hand in the selling of films and signed up Marcus Loew for his New York circuit in one of the largest contracts ever written for the Loew theatres. This contract calls for runs in all Marcus Loew houses throughout Greater New York and New Rochelle. The productions covered by it include all of the star pictures produced by Clara Kimball Young and her own company, by the Norma Talmadge Film Company and pictures starring Alice Brady and Constance Talmadge. They will be shown in the various houses of the Marcus Loew circuit for runs of seventy consecutive days each. Each of the stars whose pictures are affected by this contract have already completed one or more features. Ninety per cent of the motion picture films shown in the district of Bristol, England, are American, according to the report of the American consul. Serials, it is reported, are also growing in favor. "Fully ninety per cent of the moving picture films now shown in this district are of American manufacture," the consul states. 26 New San Francisco Motion Picture House Seats 2,800 Persons The opening of the California Theatre, Fourth and Market streets, recently placed at the disposal of San Francisco motion picture lovers the largest motion picture house in the West, and one of the finest in the country. Its seating capacity is 2,800, with accommodations in the various res^ and waiting rooms for .500 more. The theatre is in pure gothic style, devoid of stairs or steps, but provided with gradients which yield easy access to the balcony and gallery. The organ pipes are mainly placed above a proscenium arch and to the right and left of the stage. The echo organ is placed above the ceiling and its tones are heard through a trellis or grill work design. The enterprise represents an investment of approximately $1,750,000. Ivan Abramson Out of Ivan Film Company Ivan Abramson is no longer directorgeneral of the Ivan Film Productions, according to an announcement made by that company. I. E. Chadwick, former general manager, is now the head of the company. The interests of Mr. Abramson in the company have been purchased by Mr. Chadwick and his associates. The company intimates that the retiring directorgeneral may make "a picture or two," but if he does so it will be simply in the same manner as any other directors who might be engaged by the company.