Exhibitors Herald (Jun-Dec 1917)

the PERISCOPE By Fuller Pep We have two famous Garfields now. A former President of the U. S. A. and the man who put the dimmer on Broadway. Post in Your Lobby Here's important news for the trade; just receive-d it from the coast: "Ora Carew, the sprightly little actress, is knitting sweaters for soldiers. Recently she discovered that she had dropped two stitches and had to rip out twenty rows." Another bad week in the industry. Only six new film companies (capitalized at $1,675,000) started in New York city. It's getting to be quite the fashion to sue Universal now for publishing your picture in their Weekly. If they've snapped you lately get in line and ask for $50,000. Don't crowd. The line forms on the left. Same OI' Show, Too. Funny, isn't it, to hear complaints because of a falling off in business from those exhibitors who raised their prices from 10 cents to 15 cents and "We take care of the war tax." Model Photoplay Plot (Not copyrighted) Pretty girl. Poor lover. Mercenary parents. Family ruin. Rich admirer. Convenient wedding. Lover angered. Handy revolver. Dead millionaire. Wronged girl. Deathbed confession. Everybody happy. (Fade-out.) They Always Were "Impossible." "Railroads on account of the war, threaten to make onenight stands impossible." — N. Y. Telegraph. Better Read Up, Louella From the Chicago Herald's valuable M. P. column we glean this bit of intelligence: "Marguerite Clark is to appear in musical comedy. She has expressed herself time and time again as longing for the stage, and now it looks as if her desire is to be shortly fulfilled." And the motion picture "Who's Who" states that Miss Clark's stage career dates back to the days of 1899 when she appeared with DeWolf Hopper for several seasons. Rumor has it that Metro is making another picture without a dual role and does not contain the subtitle "The end of a perfect day." An inspired writer of publicity refers to a motion picture star as "the sunkist Miss Lollypop of the California coast." (Don't get that "sinkist," please, Mr. Compositor.) Doug. Fairbanks is writing another book. It will have to do with the funny things that have transpired during his motion picture career. No, there will not be a chapter devoted to the remarks of exhibitors who have had to "cough up" good dough thirty days in advance for Doug's pictures. Something to Laugh At The seriousness with which some of our daily newspaper motion picture critics take themselves. STRANGE IF TRUE The Balboa P. A. announces that Anita King would be twenty-three years old if she were a year younger. "The Mate of the Sally Ann" And "American Maid" Features On Mutual' s Nov. 26 Program , Two five reel productions of a widely diversified character are on the Mutual schedule for the week of November 26. Mary Miles Minter appears in "The Mate of the Sally Ann," a comedy drama of an unusual type, the first of her productions under the direction of Henry King. "American Maid," starring Edna Goodrich, a distinctly American photoplay, is published on the same date. "American Maid" was directed by Albert Capellani. The week's schedule includes "A Fight for a Million;" Chapter XI of "The Lost Express," the Mutual-Signal mystery serial; "Tom Dick and Harry," a one reel Strand comedy starring Billie Rhodes and "Jerry and the Burglars," a one reel Club comedy starring George Ovey. Mutual Weekly, issued November 26, is as newsy as the censors will permit. Edna Goodrich in "American Maid" "American Maid" is Miss Goodrich's fourth Mutual production. It gives the noted stage star an opportunity to prove her sobriquet of "the All American Girl." The story, beginning in a French field hospital in the war zone, changes to the American West and does not depend on a war theme to maintain interest. It is essentially an American drama carefully presented. It was directed by Albert Capellani, the French director, whose staging of European and American productions has brought him wide fame. The reproduction of an Embassy ball at Washington is one of the finest and most accurate scenes ever shown it is said and the scenes of the French hospital will be of unusual interest to parents of American soldiers. Miss Minter Picked Play Mary Miles Minter selected "The Mate of the Sally Ann" from a big list of plays written especially for her and her judgment is justified. As the friendless, motherless ward of her old, sea-faring grandfather, Captain Ward, Miss Minter portrays the life of a lonely, dreaming girl as only she can. An unusual vein of comedy runs through the story, some of which is supplied by a remarkably intelligent dog. The story is by Henry Albert Phillips. Included in the supporting cast are Alan Forrest, George Periolat, Jack Connolly and Adele Farrington. Strand Comedy Ready November 27 The Strand Mutual comedy for November 27, starring' Billie Rhodes, is "Tom, Dick and Harry," a tale of three chums who match wits to win the love of one girl. One brings candy, another flowers and each dopes the other's offerings with dire results. "A Fight for a Million," chapter XI of "The Lost Express," featuring Helen Holmes in her latest Signal-Mutual serial, develops intense situations as the solution of the mystery draws near. Bonner learns of Helen's plans through a stolen message and a pitched battle is precipitated at the mine in which the conspirators are victors. In "Jerry and the Burglars," the Cub comedy, to be published November 29, George Ovey gets the most out of a cleverly written sketch. The Mutual Weekly, available Monday, November 26, presents happenings of unusual interest abroad and at home. Max Swayne in December L-Ko's Three Other Comedies Also on List Four L-Ko comedies are ready for December, to reach exhibitors through Universal exchanges on the following distribution dates: "A Hero for a Minute," December 5, featuring Bobby Dunn, late of Keystone's forces, and Katheryn Young, L-Ko's comedy vampire. Robert Kerr, director. "Deep Seas and Desperate Deeds," December 12, starring Myrtle Sterling and featuring Al Forbes at the head of her supporting company. This is directed by Vin Moore. "Shot in the Excitement," December 19, which pictures the philanderings of a raspberry Romeo, will have Dave Morris as the star in a special L-Ko, directed by Craig Hutchinson. L-Ko's Christmas film will present Max Swayne, the "Ambrose" of screen comedy repute, who will offer "Ambrose's Icey Love," December 26. This one was directed by W. Frederick, who will produce further "Ambrose" frolics as L-Kos. 32