Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
0001211
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 14, 2024
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Sfiare Pic tires Hoffman-Foursquare Pictures ARE FIRST AMONG THOSE WHICH CAN BE COUNTED ON TO FILL THE EXHIBITOR'S POCKET-BOOK Sqmire Pit f am BECAUSE: THE POLICY THE PRODUCT THE EXCHANGES establishes booking prices based upon a picture's worth; prices that are never excessive. AND — Hoffman, Inc., pays the positive-print war-tax. includes: "The Bar Sinister" Edgar Lewis's greatest production "The Fringe of Society" with Ruth Roland and Milton Sills "The Great White Trail" with Doris Kenyon "The Silent Witness" starring Gertrude McCoy "The Sin Woman" starring Irene Fen wick "One Hour" (featuring Zena Keefe and Alan Hale "Her Fighting Chance" with Jane Grey) "Madame Sherry" the Broadway Success "Should She Obey?" I with Alice Wilson "Whither Thou Goest" with Rhea Mitchell and Orrin Johnson "The Submarine Eye" cover every part of the United States and Canada: NEW YORK 729 Seventh Ave. PITTSBURGH 127 Fourth Ave. CINCINNATI Strand Theatre Bldg ST. LOUIS Empress Theatre Bldg. DENVER 1 735 Welton St. SEATTLE 2014 Third Ave. MONTREAL 8 McGill College Ave. BOSTON 16 Piedmont St BUFFALO 47 West Swan St. DETROIT Joseph Mack Bldg. KANSAS CITY 1120 Walnut St. SAN FRANCISCO 1 9 1 Golden Gate Ave. ATLANTA 73 Walton St. TORONTO 1 63 Yonge St. PHILADELPHIA 1325 Vine St. CLEVELAND Sloan Bldg. CHICAGO 207 S. Wabash Ave. MINNEAPOLIS Film Exchange Bldg. LOS ANGELES 514 W. Eighth St. DALLAS To be opened Dec 15th ST. JOHNS 87 Union St. S ure Retires Sfiv* Pitire 13