Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
0001212
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
April 18, 2024
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X H I B R H R D TAKE IT FROM ME TITAN COMEDIES are the one best bet of the exhibitor ("Unquestionab'y the best line of one-reel comedies ever filmed." — Halperin, Variety). In addition to the patriotic phase of these pictures (a fund realized goes to the American Military Relief Association) there are several straight-from-the-shoulder, practical reasons why they stand AT THE TOP. It's in the MATERIAL. ("Funnier and more artistic than any comedies I have ever seen." — Jack Lait, Chicago Tribune). Here is the material : The principals are the best talent available — such names as Raymond Hitchcock, Ernest Truex, Josephine Harriman, Charles Grapewin. A high-priced, trained writer, Jo. Swerling, has written all the scripts. A high-priced, trained director, Rex Weber, has supervised all the productions. A high-priced, trained camera-man has turned out all the photography. ("Will make history for one-ree'.ers." — L. Albright, Motion Picture News). We haven't sloughed anything because these are onereelers. There is as much care — as much thought in these comedies as in the most pretentious of spectacle pictures. ("Photography, direction, theme and execution in every one of the TITAN comedies are superb." — Einar Graf, Chicago Herald). We're preparing to release. If you want to hear more, just drop a line to Century Building TITAN PICTURES CORPORATION CHICAGO 14