Exhibitors Herald (Jun-Dec 1917)

H I B O R H R D NEW YORK TRADE NOTES New Booking Office Opened by M. Eichner Many professional people will be glad to know that Manny Eichner, the popular producer and manager, has opened a new suite of offices at No. 1547 Broadway. A special staff has been engaged for the writing and staging of acts, playlets and sketches. Mr. Eichner was the first manager in New York city to place musical reviews in restaurants. "Up and Down Broadway" was booked through Mr. Eichner for Rector's for its initial run. He also has been manager for Adele Ritchie and Mae Murray. Call and see him; the glad hand is always out for you. Music Slides Sell Popular Song Hits In these times of taxes on everything connected with the motion picture theater it is gratifying to find some one who has a plan whereby an increase in revenue is gained. The Synder Music Publishing Company offers to up-to-date house managers the opportunity to sell regular New York song hits via the screen method. Three slides are to be used: the verse, chorus and the name of the song, each on different slides. So far, great success is reported by houses operating this plan. ARE YOU THIS FELLOW? Do you know this fellow? You know the chap I mean. The "Gink" who is always crying and berating about business being poor. This chap wouldn't part with a "jit" unless he was sure that he was going to get a dollar in return, while the fellow who takes a chance and spends a few dollars for advertising his wares never complains about poor business, but will greet you with a smile and outstretched hand and is ready to listen to a good proposition. Arthur D. Jacobs Buys Half Interest in Keystone Press The many friends, acquaintances and former patrons of Arthur D. Jacobs, formerly president and general manager of the Exhibitors' Advertising and Specialty Company, will be agreeably surprised to learn of his having acquired a half interest in the Keystone Press, Inc., pioneer motion picture printers, now located at 727 Seventh avenue (next door to the Godfrey building), and of which he has been made vice-president, treasurer, general exploitation and sales manager. WHO SAID YAPHANK? Oh, you Harcourt Amusement Company. As the saying goes, "Men may come and men may go, but ? are born every day." Thousands of Dollars Lost in Film Theft Declares Detective Insurance of films against theft is the suggestion advanced by Albert M. Cody, head of a detective agency, in a recent interview with a representative of the Herald. The unwillingness of those who have lost films to spend the money necessary to run down the thieves. Mr. Cody maintains, has been an encouragement to the culprits until now films are filched with little or no danger of prosecution. "Several years ago," said the detective in citing an example, "a big film concern came to me to have me trace a film which had been stolen. When I asked for a retaining fee of $5,000 they backed down and decided to swallow the loss of the film. "Dishonest persons know that these concerns will not put up any money to run them down so they are willing to take a chance. The only way this can be stopped is by having the film insured against theft from the time of its origin until it is ready for the scrap heap." Poster Concern Moves Into Larger Quarters Jay Kay, the well-known poster man. has been obliged to seek larger quarters in the Gaiety Theater building in order to take better care of his clients. Good luck. Jay; more power to you. JACK KLINE OPENS BOOKING OFFICE Jack Kline, who is well known to both vaudeville and motion picture devotees, has again opened offices in the Gaiety Theatre building, after touring the country with a road show. He will act as representative and can secure consecutive time for motion picture actresses and actors desiring to re-enter the legitimate field. Vaudeville Actor to Take Up Film Work Gale Shelden, who is now appearing in "Vice-A-Versa," playing on the big time circuit, has decided to give up vaudeville for the screen after the first of the year. Miss Shelden has been in the profession since the age of twelve years and has been with some of the leading stock companies of the country. Critics agree that besides being very charming she is a very clever young actress. New Songs Make Hit "Uncle Sam, Pease Keep Your Eye on That Gal of M:ne" and "Where Are the Girls of My Childhood Days" are two Synder songs which have scored a decided hit with exhibitors all over the country. 43 Autoists' New Device Will Prevent Skidding One of the newest anti-skid appliances is the product of the Kantskid Manufacturing Co., 1547 Broadway, which has devised an apparatus to drop sand in the path of the rear wheels of the automobile. The attachment has direct connection with the foot brake and works automatically when hooked up with the brak?. On a dry highway it can be disconnected in a moment by simply lifting the toe board, releasing it from the brake. According to many chauffeurs it is one of the simplest and most effective schemes to prevent skidding yet devised. Happy Roy Kress Roy Kress, the owner of the Gaiety Clothes Shop, is certainly one of the most optimistic men on Broadway, besides being the busiest. Last week, just as friend Roy was unpacking about $5,000 worth of new suits and overcoats, some gink walked in and asked Roy for a "fag," a match, and then used his phone for a New Rochelle call. "I'll sell that guy a suit yet." murmured Roy, as his friend went out. Meyer Brothers Give Customers Square Deal Those young Meyer Brothers, who just opened a shoe shop, up in the Gaiety Theatre building, have certaintly hit upon the right method of keeping down overhead expenses by locating there They have window display charges, the rent is nominal, and by both pitching in they save salesmen's wages and can put the added profit into shoes, which they sell at reasonable prices Thus the customer gets his money's worth. WHY NOT KNIT Why don't some of these would-be Mary Pickford's and Anita Stewarts, who trample up and down the Great White Way and then run into some booking office waiting for a job. knit sweaters for the boys "Over There," instead of repeating scandals which never existed? Ask me, I know. Commonwealth Company Reports Good Business Joseph Kline of the Commonwealth Comedy Company, Inc., reports very good business for the past year. The Commonwealth's output includes the Three C's. and Topnotch comedies. Camp Buys Projectors Two more Simplex projectors have been added to the projector equipment of Camp McClellan. Ala., thus making six projectors now in use there, all furnished by the Precision Machine Co.. Inc.