Exhibitors Herald (Jun-Dec 1917)

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YOU WILL LIKE THE NEW BRISCOE Progress Character j Message Y THE new Briscoe at $725 we believe is the best looking, the sweetest running automobile ever built at the price. Success has made it. Increased production has lowered costs, provided more refinements. TOURING car has surprising roominess — try it! Four-passenger roadster is the only car built with a full back to the front seat — a novelty— see it! Briscoe-built in Briscoe factories insures quality in every detail. OU will miss the real meaning the car holds for you if you fail to see the beautiful, handsomely finished and completely equipped 1917 Briscoe models. Five Passen&er Touring Car $725 Coachaire $?50 Four Passenger Roadster $725 Delivery Car (Canopy Top Body) $725 All Prices F. O. B. Jackson BRISCOE MOTOR CORPORATION Department 00 JACKSON, MICHIGAN MUlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllrj 5/