Exhibitors Herald (Jun-Sep 1918)

EXHIBITORS HERALD AND MOTOGRAPHY President and Two of Goli wyn s Staff WILLIARD MACK SAMUEL GOLDFISH HUGO BALLIN Editorial Director President Art Director Swimming Contest Heralds Exhibition of "The Venus Model" George J. Schade, owner of the Schade Theatre, Sandusky, O., is congratulating himself over the success of a publicity stunt he put over in connection with the Goldwyn production, "The Venus Model," starring Mabel Normand. Two days in advance of showing the feature, Mr. Schade held a swimming contest for women in Sandusky Bay. All women in Erie county, it was announced, were eligible to take part. The prize was a loving cup presented by the star. In addition all contestants were to receive an autographed photograph of Miss Normand. Considerable publicity having been given the stunt by the newspapers, quite a few women turned out to participate. A large number of spectators were on hand also. As an added attraction Mr. Schade had a professional woman swimmer, who was attired in the Venus model bathing suit, which is featured in the picture. The expense of the stunt was small and all out of proportion to the results obtained, it is said, for Mr. Schade played to capacity business for two days when he ran the film. Work on "Young America" Is Nearing Completion Work on "Young America," the George K. Spoor feature production, now is nearing completion. Interior scenes have all been taken and Director Arthur Berthelet now is working on exterior settings which are being made in and about Chicago. The picture will be in seven parts, taken from the Cohan and Harris stage success, written by Fred Ballard. The role of leading woman is taken by Madelyn Clare. She plays the part of the young married woman, the only woman who understands and sympathizes with the village bad boy, the part taken by Charles Frohman Everett. It is through her influence that the boy's better side is brought out and the village bad boy finally turned into the typical manly young American. Woman Art Director Is Hired By Triangle Striving for perfect artistry in settings, Triangle has engaged Amy N. Sacker, head of the Miss Sacker School of Designing and Interior Decorating of Boston, as art director at the Culver City Studios. Miss Sacker passes on all sets before they are "shot" and since joining Triangle she has been responsible for some wonderful effects which will be seen in forthcoming productions. Some of her best work will be in evidence in "Shifting Sands," the next vehicle for Gloria Swanson. New Hotel Turns to Films Exhibition of films by hotels seems to be growing in favor. Goldwyn reports that the Homestead Hotel at Hot Springs, Va., has contracted for its entire output and is showing the pictures four nights a week. An orchestra of fourteen pieces supplies the music. Fred Stone Completes First Artcraft Film Fred Stone has finished "Under the Top," his first production for Artcraft. at the Famous Players-Lasky studio in Hollywood and almost immediately plunged into the production of his second picture. This will be "Johnny Get Your Gun," from the successful stage comedy in which Louis Bennison was starred several years ago. Under the direction of Donald Crisp, a number of the opening scenes have already been taken and the picture is said to be progressing with speed. Rand Division Manager One of the most important changes announced in some time by General Film Company is the appointment of W. S. Rand of Denver as Division Sales Manager of the Pacific Coast territory, including Denver. The creation of this new office becomes effective at once. Division Manager Rand is one of the best known film salesmen in the West, having opened up the coast offices for Mutual in 1912. He was later appointed Division Manager of the coast territory, including the Denver office, but in 1912 went to Triangle as manager of the Rocky Mountain territory. He had been manager of the Goldwyn Denver exchange for a year prior to his acceptance of the position with General Film. Jack Gilbert Engaged For Triangle Picture Change of Title for Louise Huff Picture Out of deference to the wishes of another film company which had produced a picture under the same name, the title of the second Louise Huff World Picture has been changed from "The Song of the Heart" to "The Sea Waif." Inasmuch as the author, Captain Howard Young, who is now serving with the American Expeditionary Force in France, had requested that for a particular reason the title "The Song of the Heart" be used, the World cabled him immediately upon making the change in the title and gave him the complete reason for making the change and asking him to suggest another title. The new title came back immediately by cable. Legal Battle Looms Over Jewel Carmen A legal battle is believed to be impending between Frank A. Keeney and William Fox over the services of Jewel Carmen. Although the star was under contract with Mr. Fox, Mr. Keeney signed her when she reached the age of 21, a few days ago, contending that her contract with Mr. Fox was not binding as she was a minor when she made it. But Mr. Fox, it is understood, holds that his contract is binding, even though Miss Carmen was not 21 when she signed it, and probably will seek "to prevent her from leaving him. The Keeney pictures are being distributed by William L. Sherry. Jack Gilbert, well known juvenile who recently completed a picture with Louise Glaum, has been engaged by Triangle for an important part in "The Mask," a vehicle for Claire Anderson, which Thomas N. TIeffron is directing. Gilbert's last appearance in a Triangle picture was in "The Servant in the House," in which Jack Curtis was featured in the Drainman role. This picture also marked the last screen appearance of Jean Hersholt, who played Manson. Hersholt is now director of tests for Triangle. 64 Two Novelties Announced A series of short reel Indian pictures and a series of illustrated interviews with celebrities will be put into distribution soon by the Educational Films Corporation of America. Each of the Indian pictures is based upon a story of romance or adventure. The pictures were made by the Northwestern Film orporation of Sheridan, Wyo.