Exhibitors Herald (Sep-Dec 1918)

Page scan 00091 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Sep-Dec 1918
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Sep-Dec 1918)
Leaf #:
00091
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD AND MOTOGRAPHY What the Picture Did For Me VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1918 The criticisms contained in this department of Exhibitors Herald and Motography are truthful statements relative to the actual box office value of the pictures. If the pictur e you wish to know about is not included, write Exhibitors Herald and Motography and the information will be sent you promptly. Using blank form on last page of department, write us your experience with the pictures you are showing. Address Exhibitors Herald and Motography, 417 South Dearborn street, Chicago, III. Artcraft A Doll's House, with Elsie Ferguson — A good picture. Some will not like it, but as a whole it will please better than Barbary Sheep. — Leo Peterson, Iris Theatre, Belle Fourche, S. D. Selfish Yates, with William S. HartDrew usual Hart business and pleased better than preceding subjects. — J. Henkel Henry, Empire Theatre, Winchester, Va. The Devil Stone, with Geraldine Farrar — A first class production; one that will please any audience. — R. L. Hensler, Bijou Theatre, Carrollton, 111. — Mixed patonage. The Little American, with Mary Pickford — Good. Anything goes with Mary Pickford. — Rae Peacock, Mystic Theatre, Stafford, Kan. A Modern Musketeer, with Douglas Fairbanks — A real entertainment. Patrons like Fairbanks in anything. — Walter Coddington, Home Theatre, Rantoul, 111. — Rural and soldier patronage. M'liss, with Mary Pickford — Fine picture. Star good. — H. H. Wilson, Sherman Theatre, Sullivan, Ind. — High class patronage. Mr. Fix-It, with Douglas Fairbanks — "Doug" isn't liked as well in the clawhammer coat stuff as he is in a western outfit. Fair crowds. — George M. Done, Gayety Theatre, Payson, Utah. — General patronage. The Narrow Trail, with William S. Hart — "Nuff sed." Went over in customary Hart way — Big. — Walter Coddington, Home Theatre, Rantoul, 111. — Rural and soldier patronage. How Could You Jean? with Mary Pickford — The best Mary has done yet. Drew very well. Ran it with a Sennett comedy, Ladies First,also a good one. — George M. Done, Gayety Theatre, Payson, Utah. — General patronage. Shark Monroe, with William S. Hart — Picture contains some beautiful scenes. Too much similarity in Hart productions. Star is fast losing drawing power with us on this account. — P. R. Matson, Crystal Theatre, Flandreau, S. D. Mr. Fix-It, with Douglas Fairbanks — Good. — James H. Swenson, Angelus Theatre, Spanish Fork, Utah. The Song of Songs, with Elsie Ferguson— This picture pleased some and failed to please others. If the star has a following in your town it will get by. It has a very poor finish and that helps to kill it. — Steve Farrar, Orpheum Theatre, Harrisburg, 111. — Best patronage. Wolf Lowery, with William S. Hart — One of the best Hart pictures ever produced, so many said, far surpassing any of his new subjects. Tbe condition of the film was very bad. — M. C. Kellogg, Homestake Theatre, Lead, S. D. — Mixed patronage. Amarilly of Clothes-line Alley, with Mary Pickford — Different than star usually appears in and made quite a hit. — R. J. Relf, Star Theatre, Decorah, la. Bluebird The Dream Lady, with Carmel 'Myers — Very ordinary. Weather good. — R. L. Hensler, Bijou Theatre, Carrollton, 111. — Mixed patonage. Southern Justice, with Myrtle Gonzales— Picture old, but story consistent and pleasing. — P. G. Estee, Opera House, Alexandria, S. D. — High class patronage. Essanay Sadie Goes to Heaven, with Mary McAllister— This proved a knock-out for FRANCES STEWART, Who Appears in Support of Enrico Caruso in "My Cousin." us. Everybody came and brought their children and the grownups enjoyed it as much as the kiddies did. It is a dandy picture, too. — A. N. Miles, Eminence Theatre, Eminence, Ky. Fools for Luck, with Taylor HolmesNo action. This star is nearly a failure here.— A. N. Miles, Eminence Theatre, Eminence, Ky. Fox Ace High, with Tom Mix— Star coming. Good picture. Went well. — H. H. Wilson, Sherman Theatre, Sullivan, Ind. — High class patronage. A Soldier's Oath, with William Farnum — 1918 reissue. Good, but did poor business. — M. Barnes, Barnes Theatre, Fillmore, Cal — High class patronage. Miss U. S. A., with June CapriceOne of the best patriotic pictures I ever played in my house. Packed them in. Everybody pleased.— George W. Smith, Royal Theatre, Ashdown, Ark.— General patronage. A Tight Squeeze (Sunshine Comedy) —A good comedy; one that you hear loud and continued laughing from. Animals worked very cleverly. Outside of the Mack Sennett comedies these are the best two-reel comedies we run and we show them all. — Charles H. Ryan, Garfield Theatre, 2844 West Madison street, Chicago.— Middle class neighborhood. A Tale of Two Cities, with William Farnum — Splendid picture but did not draw. — M. Barnes, Barnes Theatre, Fillmore, Cal. — High class patronage. Peg 'O The Pirates, with Peggy Hyland— Well received by the majority, but I wish they would leave off this pirate and costume stuff. — C. Everett Wagner, Dreamland Theatre, Chester, S. C— High class oatronage. Honor and Obey, with Gladys Brockwell — Good. Patrons well pleased. — H. C. Jones, Bijou Theatre, Laurel, Ind. — General patronage. Fox Comedies — All riots and pleased — J. Henkel Henry, Empire Theatre, Winchester, Va. Jack Spurlock— Prodigal, with George Walsh — A typical Walsh success. — M. Barnes, Barnes Theatre, Fillmore, Cal. — High class patronage. The Wrath of Love, with Virginia Pearson — Patrons well pleased. — H. C. 39