Exhibitors Herald (Sep-Dec 1918)

Page scan 000130 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Sep-Dec 1918
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Sep-Dec 1918)
Leaf #:
000130
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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E X H I B I T O R S II E RALD AND M O TO GRAPH Y DVGRIf PITH'S The Great Love '^Cincinnati "Breaks All House Records" ""THE star on the above map marks a spot where D. W. Griffith's "The Great Love'' ■*■ [ broke all house records during the week of its premiere showing. This picture played at the Walnut Theatre in Cincinnati. I. Libson, manager of the theatre, wires as follows: "We played D. W. Griffith's 'The Great Love' at our Walnut Theatre this week and I have no hesitancy in saying that this is" the best production we have ever played. It was received enthusiastically^by the public of Cincinnati and will break all house records." That's only one town. If all the towns in which "The Great Love" has broken records were on the map, it would look like a "count the dots" puzzle. You can put your theatre on the map with "The Great Love." m FAMOUS PLAYERS LASKY CORPORATION f —MEW YORK, LI This is one of a series of advertisements showing the success of "The Great Love" in the most important cities of the United Stales. q. 24