Exhibitors Herald (Sep-Dec 1918)

EXHIBITORS HERALD AND MOTOGRAPHY "Wolves of Kultur" On Pa the Program Week of October 13 The Pathe program for the week beginning October 13, is headed by the opening episode of the patriotic serial, "Wolves of Kultur," featuring Leah Baird with Sheldon Lewis. It is called "The Torture Trap." The interest of the spectator will be held, it is said, from the very beginning and the first episode impressively gives a forecast of the stirring quality and intense action to follow. Harold Lloyd, who is steadily growing in popularity as one of the premier funmakers in the comic supplement style of comedy, appears in one of the most laughable of these creations, called "Why Pick On Me?" With Mr. Lloyd appears Miss Bebe Daniels. The Official War Review, in its variety of scene, its movement of men and operation of guns, over a wide area of Europe, gives a most comprehensive idea of the magnitude and tragedy of the great struggle. The Post Travel series includes a trip to Barbadoes, British West Indies. The ninth episode of "Hands LTp," called "A Leap Through Space," has a big thrill and ends in a quiet, dark scene full of dramatic suspense, with a grim menace awaiting Echo Delane. The seventh issue of "The Far Flung Battle Line" released by Pathe on October 13, is a war story in human colors, called "The Egyptian Contingent Behind the Lines." It shows the descendants of the Pharoahs, thousands of quick-moving workers, in Egypt and in Erance on shipboard and land, all doing their bit in helping along the great cause. Interocean Corp. Buys "My Husband's Friend" A contract was entered into between Jesse J. Goldburg, owner of the production, "My Husband's Friend," a re-issue of "The House of Mirrors," and Paul Cromelin, president of the Interocean Film Corporation, whereby that company purchased the entire foreign rights on the production. The contract provides that the negative is to be delivered to the Interocean Film Corporation. All the territory in the United States has been sold to State Right buyers with the exception of eastern Pennsylvania and the Mountain States. " 'CeptioiTShoals"k~Completed Work before the camera on Mme Nazimova's production de luxe, " 'Cention Shoals," to be presented bv Richard A. Rowland and Maxwell Karger. respectively, president and directoa general of Metro Pictures Corporation, has been completed. There now remains the task of cutting and assembling, and preparing the production for the public. Director Albert Capellani will finish this work before leaving for California to produce further Nazimova pictures, the first of which will be "The Red Lantern." adapted by himself and June Mathis from Edith Wherry's novel published by the Bodley Head. John W. Grey Joins Rolfe Production as Advertising Director B. A. Rolfe announces the appointment of John W. Grey as advertising director for the B. A. Rolfe Productions. Mr. Grey bears the reputation of having had more big jobs than any other advertising man in the motion picture business. Originally an automobile sales manager with one of the most prominent firms in the country, Mr. Grey was discovered by R. H. Cochrane with whom he had a three months' apprenticeship and then was appointed advertising manager. He held that position for a year and a half. It was while in this position that Mr. Grey earned for himself the title of "The Man Who Put Merchandising in Movies." He next joined forces with Harry E. Rutken, filling the triple capacity of JOHN W. GREY. president's assistant, advertising manager and serial manager, also writing and directing his own stuff. Next he was made assistant to Albert E. Smith, where he combined the duties of assistant general manager, advertising manager and publicity director. When William Randolph Hearst entered the motion picture game, he secured young Grey, or as the latter expresses it, "I answered the call of the wild to later receive the honor of being canned by Mr. Hearst." After this experience Mr. Grey went into business for himself, exploiting his own invention of a cartoon process. In this enterprise he lost money. Mr. Grey then went with J. A. Berst, establishing himself as a feature writer and also doing titling and editing. Becoming tired of the film business, Grey again entered the advertising business with the George Batten Company and here he received a phone call from B. A. Rolfe. At the present writing Mr. Grey is a non-com. in Squadron A., N. Y. Cavalry. Part of Essanay Plant Is Devoted to Making Of Binoculars for U. SU George K. Spoor, president of the Essanay Film Manufacturing Company, has turned over a portion of one of the Essanay property rooms for government work. The company is turning out binoculars by the Spoor-Berggren Optical Laboratory system, a new method of making binoculars just recently patented. The new binocular was submitted to government officials and approved and a contract was let for their making at the Essanay plant. The binocular is so constructed that it is of unusually high power, while at the same time small and compact and easily carried. Under the new process thousands can be turned out daily with but few machines and with little labor. The making of the binocular in no way interferes with the production of pictures, the three Essanay studios being kept open for this purpose. Beside making special feature productions, Essanay announces that it will continue to make its marionette pictures and also commercial films. The latest feature, which now is practically completed, is "Young America," taken from the Cohan and Harris stage success. "Huns Within Our Gates" Territory Disposed of The Arrow Film Corporation announces that the past two weeks has been largely devoted toward preparation for the exploitation of the production "Huns Within Our Gates," in which Derwent Hall Caine and Mile. Valkyrien are starred. The company has disposed of a great portion of the United States, including the following territories on that production : Western Pennsylvania, Texas, Oklahoma and Arkansas, Georgia, Florida, Alabama, Tennessee and North and South Carolina, Eastern Pennsylvania and Southern New Jersey, Greater New York and Northern New Jersey, Illinois and Southern Wisconsin, Michigan and Ohio. This disposes of more than fifty per cent of the territory in the United States. "Hearts of the World" Moves in New York In order that D. W. Griffith might have a larger theatre in which to continue the New York run of "Hearts of the World," the Knickerbocker Theatre, on Broadway, has been secured. The opening performance there registered its 427th consecutive showing in Greater New York. Fox House Organ Adds Service Department A service department forms an interesting feature of the latest number of the Exhibitors Bulletin issued by the Fox Film Corporation. The department, which occupies five pages, not only gives advice as to how to exhibit pictures successfully, but it also recounts the experiences of exhibitors in various parts of the country. 44