Exhibitors Herald (Sep-Dec 1918)

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EXHIBITORS HERALD AND MOTOGRAPHY The Cold Deck, with William S. Hart (W. 11. Productions). — An emergency show, but pleased. Business poor. Baier Film Company, Milwaukee, handles this print. — C. J. O'Neill, Shullsburg Amusement Company, Shullsburg, Wis. — Small town patronage. The Other Man, with "Fatty" Arbuckle. — A re-issue, but very good. Just as many laughs as some of his new ones. This also applies to Fatty in The Diving Beauty. — Miss T. Benesch, Bell Theatre, 30G-1 Armitage avenue, Chicago. — Neighborhood patronage. The Angel of Hell's Kitchen, with William S. Hart (W. H. Productions). — The first and only re-issue I want to see. Don't blame "Big Bill" for trying to stop it. Will kill him off quicker than anything else. — R. J. Relf, Star Theatre, Decorah, Ia. Series and Serials Hands Up, with Ruth Roland (Pathe). — Have just played Episode No. 4. Business getting better. .Surely "some" serial — Lewis and Brisco, Princess Theatre, Elvvood, Ind. — General patronage. The Lion's Claws, with Marie Walcamp (Universal). — This is the very best serial Universal has made. Book it. — Lewis and Brisco, Princess Theatre, Elwood, Ind. — General patronage. The House of Hate, with Pearl White and Antonio Moreno (Pathe). — It's truly great. A sensation. Got the business. — S. C. Vale. Pictorium Theatre, Bennison, O. Hands Up, with Ruth Roland (Pathe). Holding up tine. Attendance also maintained. Making money. — Lewis and Brisco, Princess Theatre, Elwood, Ind. — General patronage. The House of Hate, with Pearl White and Antonio Moreno (Pathe). — Broke all box office records on this. Will please general class of picture patrons. — E. C. Pearce, Amuzu Theatre, Winston Salem, N. C. — General patronage. The Brass Bullet, with Juanita Hansen and Jack Mulhall (Universal) —Kind of tame, but may get better. — Lewis and Brisco, Princess Theatre. Elwood, Ind. — General patronage. Goldwyn Distributes Louis Bennison Films Louis Bennison, who scored a sensational success in "Johnny, Get Your Gun," is the newest acquisition of the screen. He is put forth under the imprint of the new Betzwood Film Company of Philadelphia. The Goldwyn Distributing Corporation will handle the picture. Announcement is made by Goldwyn of a series of six Louis Bennison productions annually to be sold under Star Series, beginning in December. Already three Bennison pictures are completed and the first of these is in the hand> of Goldwyn offices in twenty cities for trade showings for exhibitors. "Oh. Johnny!" is the production selected for Mr. Bennison's debut. It is said to be a fast-moving, romantic drama of the east and west, which presents the handsome star as his most natural self. The story is by Wilson Bayley and was directed by Ira M. Lowry. Houdini Completes 15-Episode Serial With the taking of the final scenes of the last episode, B. A. Rolfe, for the Octagon Films, Inc., last week completed at its Yonkers Studio the picturization of the fifteen-episode super-serial, "The Master Mystery," in which Houdini, the handcuff king, makes his starring debut on the screen. That the producers are heaving sighs of relief now that the serial has been completed can be readily understood when it is made known that ever since work was begun on the picture four months ago the number of injuries sustained by star and members of his supporting cast has made studio reports resemble a casualty list from overseas after a local operation. Nor is this surprising for "The Master Mystery" is said to be a serial replete with drama, mystery and thrills. In his extreme desire to make each of the feats he performs of greater interest than anything he had done before Houdini devised for this serial many new stunts of a particularly dangerous nature — so dangerous, in faet, that in the performance of one of them he suffered a broken wrist. All of Houdini's feats are photographed in uninterrupted close-ups in "The Master Mystery," the first time Houdini has permitted such an operation. With the conclusion of his first engagement before the camera, after four months of strenuous work, Houdini has persuaded the producers to grant him a respite, and he will take a brief re:-t before he starts his next picture. Famous Players-Lasky To Make More Specials The Famous Players-Lasky Corporation has decided to add three more productions to its series of Paramount-Artcraft specials, making a total of twelve specials for the year 1918-19 instead of nine as originally planned. One of the specials will be a John Emerson-Anita Loos production, bearing the timely title, "When the Boys Come Home." Two of the specials, "The Hun Within" and "Private Peat," already have been issued. "Sporting Life," the third, will be issued to first run houses November 24. Two other specials have been completed. They are "The False Faces," a picturization by Thomas H. Ince of the story by Louis Joseph Vance, and "The Silver King," a screen version of the famous old melodrama. In "The False Faces" Henry B. Walthall has the leading role, while in "The Silver King" William Faversham is starred, with Barbara Castleton as his leading support. Fox Directors Changed With the resumption of activities in the William Fox studios at Hollywood, changes were made in the assignment of Fox directors. Gladys Brockwell. who has just begun work on a new production, temporarily titled "The Framers," is now working under Lynn Reynolds, who has directed several of the most recent Tom Mix pictures. Tom Mix is about to start work on a new picture. "The Wilderness Trail." under the direction of Edward J. LeSaint, who has directed Miss Brockwell for some time. I What Is the Picture's Box Office Value? Is the film you are running in your I theatre a money maker? Pass the 1 word on ! Does the picture draw the | crowds? Tell the exhibitors in the | other states. They want to book the | same pictures. Tell them in Exhdji1 tors Herald and Motography's I "What the Picture Did for Me" de| partment. Your box office is the test of popularity. Fill in the blank NOW and send to Exhibitors Herald and Motography, 417 South Dearborn 1 street, Chicago. | Title I Star .. | Producer 1 Weather I How Advertised | Competition i Admission Prices Remarks Name of Theatre Transient or Neighborhood Pa tronage Title Star Produc.r Weather How Advertised.. Competition Admission Prices . Remarks City and State Sent in by.... 17