Exhibitors Herald (Sep-Dec 1918)

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THE AMERICAN EXHIBITOR New Regent Theatre Is Thrown Open at Battle Creek, Mich. Provides Artistic Atmosphere For High Class Productions BATTLE CREEK, MICH.— Battle Creek's newest theatre, the Regent, was opened Wednesday, November :.'7. The Regent is an attractive house. It seats 1,100 persons, 1,000 on the main floor and 100 in the mezzanine, which takes the place of a balcony. The architecture and decorations are of the Louis XV. period. The main floor is bowl shaped, with the seats alternating so that a person sitting behind another is looking over the shoulders of the one in front instead of over his head. The aisles, four in number, are of linotyle, which is noiseless. Orchestra of Fifteen There is a roomy orchestra pit, which contains a pipe organ console and grand piano, and will accommodate a fifteenpiece orchestra in addition. The organ proper is situated on either side of the proscenium arch. No pipes are visible, being screened by grill work. The heating and ventilating system is by a circulating air system. The lighting is what is known as tli semi-indirect system. The ceiling lights are bowl shaped with frosted glass. The side wall lights are candle brackets, with pale blue silk shades. The chairs are upholstered in leather. In the mezzanine are eight boxes, seating six persons each. in the rear of these are seven boxes, elevated fifteen inches above the front boxes, containing four seats each. The boxes are furnished with tapestry upholstered wicker chairs. The boxes, instead of being numbered, are named for the leading screen stars. The entire floor is carpeted with rich old blue velvet carpet. Rest Room Attractive At the right is the women's rest room, decorated in old ivory and French grey, with hand painted flowers. The floor is covered with linotyle, and has tapestry upholstered wicker chairs of the same design as the boxes. Here is everything for a woman's comfort. The main entrance and lobby are de" orated in old ivory, panel with pale blue. On the walls are rich oil paintings in gold frames of the leading screen favorites. The foyer is large and divided from the auditorium by rich mahogany and plate glass screens. Broad stairways to the right and left lead to the mezzanine floor. The operating room is located outside of the theatre proper, and is of the latest approved construction, being composed of asbestos and slate. The projection machines are of the latest tvr with arc controllers. Above the operator's room is a screening room. The main business office for the Regent, Strand, Garden and Rex theatres will be located on the second floor. The projection room will be in charge of Pirl Sanford, who has been in charge of the Garden operating room for a number of years. Mrs. Dempsey, who has been cashier at the Strand Theatre since it opened, will assume a similar position with the Regent. Joe Markham, who for a number of years sang at the Garden and other theatres, has been engaged as vocalist. Edward Schroeder, for several years leader of the Bijou orchestra, will be musical director and organist. Mayor Urges Credit On Theatre Licenses For "Flu" Shut-Down COLORADO SPRINGS, COLO.— Mayor Charles E. Thomas has recommended to the City Council that credit be given to the theatres on their license fees for the period that they were closed on account of the influenza epidemic. "1 have previously commented upon the splendid manner in which the citizens generally have accepted the health regulations, especially those who have sustained the greatest financial loss," Mayor Thomas said. "It is gratifying to know that in many cases the landlords of picture houses have shared the loss with the tenants and I hope that such concession may be general. "I have also in mind that the city might well credit the license for the time involved, as this may be considered a loss of income due to the epidemic and chargeable to the same. In any event, it seems unfair to collect a fee when the business is prohibited." While no definite action was taken, the commissioners agreed that the city could well afford to extend some relief. Sale of Standing Room Is Barred in Michigan LANSING, MICH. — Orders have been issued by the state fire marshal to all theatres in Michigan to live up to the law against the sale of standing room. Police in every city have been instructed to see that the order is obeyed. The action was taken, it is understood, because of complaints by the Detroit police department that many theatres in that city were ignoring the law. Builds Big Stage Sets SAN FRANCISCO, CAL— When the Imperial Theatre reopened after the "Flu" shut-down, patrons witnessed some of the most impressive stage settings ever constructed in a motion picture theatre. The house was entirely renovated during the closed period. Check Your Baby Cab," This Theatre Can Say SAN FRANCISCO, CAL.— A parking station for baby buggies is a feature of the Coliseum Theatre, Clement street and Ninth avenue, which has just been opened by Samuel H. Levin. A secluded section of the lobby has been set aside for this purpose with a nurse in charge. Parents may leave their babies in the cabs or take them into the show. Big Coast Cities Renew Fight for Film Studios SAN FRANCISCO, CAL.— Plans to lure motion picture companies from Southern California to this city are crystallizing. There are reports that Clara Kimball Young and Blanche Sweet, stars under the management of Harry Garson, will come here to work, and possibly Mary Pickford and D. W. Griffith. From Los Angeles, however, denial is made that either Miss Pickford or Griffith will locate here, but the Garson stars, it is said, may come north if suitable arrangements can be made. Al Cohn, Harry A. Sherman and Allen Dwan are conferring with the Chamber of Commerce over details in behalf of Air. Garson and themselves. Proximity of Firemen Averts Theatre Panic FORT WAYNE, IND.— The fact that a fire station is located opposite the Fairfield Theatre, Fairfield avenue and DeWald streets, prevented a serious disaster November 20. When a film ignited in the hands of Carl Wiegman, the operator, he hurled it through a window into the street. The film set fire to the entrance and forced the patrons to seek escape by side exits. Within two minutes the firemen had chemicals playing on the blaze and soon the fire was extinguished and order restored. Motion Picture Engineers Hold Two-Day Convention CLEVELAND, O.— The convention of the Society of Motion Picture Engineers, originally scheduled for October and postponed, was held at the Hotel Winton, November 18 and 19. One of the features was a paper on color films by William Y. B. Kelly of the Prisma Company of New York. Entertainment of the delegates was provided by the National Lamp Company, National Carbon Company, Argus I amp & Appliance Company and the Hartner Klectric Manufacturing Company. A dinner and theatre party were the principal features of the entertainment. 39