Exhibitors Herald (Mar-Jun 1919)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Jun 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Jun 1919)
Leaf #:
00014
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Conceived with the intention of creating a timely subject which would permit the exhibitor to increase prices extend engagements exploit unusually attract new clients, advertise novelty, over show his competitor and please his patrons . EXHIBITORS HERALD AND MOTOGRAPHY possesses every element of the WHOM THE GODS WOULD DESTROY special feature. It is timely. It is historically vital . It is poignantly romantic . It has plots aplenty . It is lavish. Its sets are magnificent . Its cast is superb WHOM THE GODS WOULD DESTROY Was made to set before the world the benefits of a society of nations. It does so in vivid and sensational form . It is a connected story of vast It was directed by interest. It is suspenseful a genius . It was produced by a a successful | the theatre can It is of the screen. A subject studio master . It is the most timely subj ect ever conceived and comes at a time when every living man, woman and child is reading, talking or writing about a league of nations . show with pride and which will entertain as it startles and enthralls. The rivers of the world are swollen from the tears of the bereaved . Little wooden crosses dot the lands of Europe like the sands of a desert . Golden service stars are silent tributes to our own heroes . Woodrow Wilson ' s ideals of a permanent league for peace is the greatest story subject in the world and it has been made the subtle background for the tense virile entertaining human document which comes to the screen soon under the title of WHOM THE GODS WOULD DESTROY which is under the auspices of MACAULEY PHOTOPLAYS INC. . 516 5th AVENUE 8