Exhibitors Herald (Mar-Jun 1919)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Jun 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Jun 1919)
Leaf #:
00015
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD AND MOTOGRAPHY C>\ real false Face, that any. body can wear Make your whole town talk about Thos H.lnce s the Talse Faces Rush Your Order To Help Crowd Your Theatre An Extra Day -THOMAS H. INCE'S Paramount-Artcraft Special "The False A Faces" has been a triumph in the big first run theatres. Soon the smaller ones will be "cleaning up" with it. Here's an accessory that will help make this big production even a bigger money maker. A post card that is a full-colored false face — with holes for the eyes to see through, a die cut nose so that anybody can wear it. The card is 5% inches long by 3% wide — longer than this line of type. The price is $7.00 a thousand. You pay the express. A novelty that will set the whole town talking. And when you show this Thomas H. Ince Production, they'll all be there! Don't overlook this chance to set new box office records for your theatre m% FAMOUS PLAYERS LASKY CORPORATION * ADOLPH ZUKOR ;v » jSkictures <**i( Accessories Department Famous Players-Lasky Corp.. 485 St'i Ave New York City {Check ) Here is j Money ^ for $ f„ which send m thousand False Face Post Cards @ $7.00 a thousand, F. 0. B.. A'ra. York. Name Theatre Address I cJear it out ! Never mind the scissors!^ 9