Exhibitors Herald (Mar-Jun 1919)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Jun 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Jun 1919)
Leaf #:
00017
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD AND MOTOGRAPHY 200 DAYS PLAYED EACH DAY TO A NEW RECORD WHAT OTHER PHOTO PLAY CAN EQUAL THIS SHOWING IN THE FACE OF RAIN — SNOW STORMS — BLIZZARDS MACK SENNETT'S MASTERPIECE MICKEY Chicago: Mar. 3, 1919 Mickey Film Corp. Consumers Bldg., Chicago, 111. Gentlemen : — I played "MICKEY" for two days and I can truthfully assure you that my patrons were more pleased with this production than any picture ever shown in this theatre. It is a sure winner afc the box office. Very truly yours, LANE COURT THEATRE H. M. Rouda, Mgr. Bookings Now Being Arranged for the State of Illinois Mabel _ yiormana Wickey" IS DOING ALL THIS AND MORE Chicago, Feb. 24, 1919 Mickey Film Corporation 220 S. State St., Chicago, 111. Gentlemen : — Since opening my house I have never had the pleasure of handling so many people as I did on your production "MICKEY." I never ran any picture over two days, but could not accommodate the crowd on your picture, after running it it four days. Am considering a return engagement. "MICKEY" is everything that is desired in the feature line and I sincerely hope that all your patrons will meet with the same success that I did. Yours very truly, WILSON THEATRE L. Natelson, Manager. S MICKEY FILM CORP. CHICAGO 404 Consumers Building ILLINOIS PHONE: Wabash 373 11