Exhibitors Herald (Mar-Jun 1919)

HERALD AND MOTOGRAPH Y Two scenes from the S. L. picture which opens at the Fulton Theatre, New York, on April 6 for an extended run. Sawyer and Lu bin's Big Feature to Be Presented April 6 Premiere of "Virtuous Men" Is Arranged for Fulton Theatre The premiere of "Virtuous Men,1" the inaugural Ralph Ince Attraction, will take place at the Fulton Theatre, New York, on Sunday evening, April 6. It stars E. K. Lincoln and was produced under the personal direction of Ralph Ince. The presentation of "Virtuous Men" at the Fulton Theatre will be surrounded with many distinctive features. A special musical score has been written in which are introduced several innovations. The musical setting is perfectly synchronized with the action, due to the composer spending several days with Ralph Ince during the making of various scenes. Lobby Display Interesting An extraordinary lobby display has been prepared under the direction of two experts in matters of this kind. Original paintings by Clarence F. Underwood, R. G. Morgan, Gustav Michelson and other well known illustrators will have a prominent place in this display. Arthur H. Sawyer and Herbert Lubin, sponsors for "Virtuous Men," have also taken advantage of the extensive lobby of the Fulton Theatre to display many other original pictorial effects and illustrations which have been prepared to accompany the picture. A distinguished assemblage of guests will witness the premiere of "Virtuous Men" on April 6. Due to the great interest displayed by the entire industry in the inaugural Ralph Ince Film Attraction, many of the leading exhibitors and exchange men of the country will be present. It is understood some of these representatives of the industry are coming from points as far distant as San Francisco, Seattle, Denver and Chicago. Practically every leading distributor of the business will be on band to witness /IRTUOUS MEN" the showing, in addition to representatives of the New York leading newspapers, including several out of town dailies. It is said a distinct surprise will be sprung by Sawyer and Lubin through the presence of a personage distinguished in public life, who will witness the presentation. Will be First Showing The showing at the Fulton Theatre marks the first public view which distributors, exchange men, exhibitors and the press have had of "Virtuous Men." Messrs. Sawyer and Lubin have steadfastly refused to permit special exhibitions of their production, despite innumerable requests which have come to their office during the past four weeks. Carrying out this idea, the spirit of fair play has been uppermost in wishing to give buyers and all other interested parties an equal opportunity in sizing up the production. Miss Condon Brings Film to New York Mabel Condon arrived in New York from Los Angeles on Saturday. She brought a six-reel film with her which was made by the New Art Film Company at Long Beach, Calif., under the direction of Fred Sullivan. The cast includes such celebrities as Jack Mulhall, Helene Chadwick, Pauline Curly, Leo Pearson, Emmett King\ Charles Spears, Gordon Griffith, Wharton Jones and Ann Schaefer. It is expected Miss Condon will offer this picture to the New York buyers, or failing this, will state right it herself. It is stated that George B. Waters, general manager of the New Art company, will assist Miss Condon in the selling of the film. The title has not been determined upon, but it is suggested that it may be called "The Helping Hand." Mayer in Chicago Louis B. Mayer is a Chicago visitor. He expects to be in Chicago about four days, after which time he will return to New York and then make a trip to California. 28 Submarine Feature Provides Thrill in "The White Heather" "The White Heather," Maurice Tourneur's latest production, which is being bandied by Hiller and Wilk, will soon have its premier showing at a leading New York theatre. This will be the director's first California picture. Mr. Tourneur had long felt the need of a big subject upon which to work, and he decided to produce several photo dramas on the Coast. "The White Heather" was Mr. Tourneur's first selection. It was adapted from Cecil Raleigh and Henry Hamilton's famous Drury Lane Theatre success in London. It later played at the New York Academy of M*isic. In this production Mr. Tourneur employed a noteworthy cast and the settings of the play are wonderful. Mabel Ballin has the leading feminine role, the part that was created in the New York production by Amelia Bingham. Ralph Graves has the leading male role. The scenes which put the pep into the picture and will bring the audience to its feet are the submarine scenes, which show the divers in a life and death struggle at the bottom of the sea. By special arrangement with the Williamson Brothers their deep sea tube and patent appliances were used for the filming of the scenes, which is the only known way of taking this kind of photography. Foreign Buyers Are Rushing to the U. S. The rush of European buyers from abroad still continues. The Baltic, which arrived in New York Saturday, brought J. C. Wainwright of Cine Productions, Ltd., London. We have learned that Mr. Wainwright secured the English rights to "The Carter Case," the Craig Kennedy serial. Other arrivals are Tom Davis, Western Import, George Green of Green Films, Ltd., Edinburgh; J. Frank Brockliss of London, Hyman Winik, Olaf S. Vorg of Copenhagen, Cinema Productions and Howard Uhl of the Scandinavian Exchange. It is reported that the English motion picture men contemplate reestablishing London as the world's greatest center for1 film export and import. Row Over Picture The Buffalo Motion Picture Corp., of Buffalo, N. Y., has just completed a special entitled "Price of Innocence," in which Stella Talbot plays the lead. There seems to be some difficulty about the finishing of this picture, as it was started months ago in the Plimpton Studio at Mt. Vernon. A. S. Kane Returns Arthur S. Kane, general manager of Select Pictures, has just returned from a six weeks' trip throughout the country. Mr. Kane is most optimistic as to the outlook for the immediate future. Tie has covered the South and Southwest and says that all the picture men are making money and everybody seems to have money.