Exhibitors Herald (Mar-Jun 1919)

Page scan 000505 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Jun 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Jun 1919)
Leaf #:
000505
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD AND MOTOGRAPHY "DRIVES HOME THE FACT That Motion Pictures Have 'Arrived'"— this is what the CHICAGO AMERICAN says about THE BETRAYAL Story and Production by J. A. BARRY A Wonderfully Thrilling Motion Picture Drama With Special Music By Joseph C. Breil, which opened Monday, May 5, for a Feature Engagement at the ILLINOIS THEATRE Jackson Boulevard near Michigan Avenue, CHICAGO At the time this edition goes to press it is too early to print extracts from all the reviews or to give you a line on the Box Office. What Evidence We Have is Simply Great! The opening day audiences were big and gave the show a rousing reception Here are extracts from the first criticisms to reach us: The Herald and Examiner: "It tells the story of a country's crisis with an exciting romance as a plot thread that spreads a live and tingling epoch before you. * * * Love scenes spot it, a well told story embraces every foot of it and the climax is a far far better wallop than the serials can show." The A merican: "It's a great story of historic interest, cleverly directed and acted. It has thrills enough for a sixteen week serial.* * * It seems like thirty minutes instead of one hour and a half, and that is the answer to anyone who wants to know what kind of a picture it is." 15