Exhibitors Herald (Mar-Jun 1919)

Page scan 000510 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Jun 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Jun 1919)
Leaf #:
000510
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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XH IP, I TORS HRRAL1) A XI) MOTOORA I'll Y Trade Paper Ideal The policy governing the conduct of the HERALD is based on a definite, concrete and uncompromising ideal of service to and advancement of the motion picture trade. The thoroughly established reputation of independence is in itself a disavowal of the petty favoritisms and prejudices that tend to reduce reactionary trade media to the low level of parasitical grafters, rendering nothing that is worthy of the name of service, yet collecting a tribute from those elements of an industry that believe flattery and mis-representation to be good advertising. The HERALD believes in the motion picture and believes in the motion picture trade. It sees in the exhibitor — its reader — a governor of public opinion of this and future generations. It recognizes in this industry a tremendous commercial factor and also a powerful instrument for the speedier advancement of the world's progress. The HERALD is not unmindful of the responsibilities devolving upon the press of this industry. It believes that the highest ideal is not only warranted but demanded, and in the prosecution of this conviction it has set for itself a standard of independence, impartiality and fair play which means the continued furtherance of this trade journal as spokesman for the highest ideals of the motion picture industry. Martin J. Quigley PUBLISHER