Exhibitors Herald (Jun-Sep 1919)

Page scan 00018 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Sep 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Sep 1919)
Leaf #:
00018
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD AND M O TO GRAPH Y KINEMA LOS ANGELES at a record-breaking rental has booked for its first run American pre-release and for an immediate playing date in one of the greatest theatres of the Pacific Coast the first Benjamin B.Hampton Production Great Authors Pictures Inc. %e WESTERNERS The photoplay of the novel by STEWART EDWARD WHITE Directed by Edward Sloman with an all star cast : ROY STEWART MILDRED MANNING ROBERT McKIM WILFRED LUCAS MARY JANE IRVING GRAHAM PETTI E FRANKIE LEE Here is a production of tremendous virility, the first of the new kind of great screen achievements made under the direct supervision of the author; a production that exhibitors at once will recognize as being of mid-winter dimension and audience power. Available now for pre-release showing in the large American cities. W W. HODKINSON CORPORATION 527 Fifih Avenue. New York City Ptstributinti through PATH!: Iwfuinptjmorponitcxi Foreign Dietnbutor.J Frank BrockJiss.liu.7W-7« Ave. /ft vWSRM