Exhibitors Herald (Jun-Sep 1919)

Page scan 00020 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Sep 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Sep 1919)
Leaf #:
00020
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD AND MOTOGRAPHY He Rode Into Veil In Defense Of A Woman Millionsof Americans know daredevil, loyal Fighting Dick Gale as well as if he were a member of their own families. Millions know Nell, the fair-haired sweetheart, and Mercedes, the beautiful, persecuted Spanish girl. Millions remember villainous revengeful Rojas, the bandit leader. Millions remember Blanco Sol, Diablo and the famous Belding white horses. The several million copies of the famous novel have made you, the exhibitors, that many millions of additional patrons for the Benjamin R Hampton £Eltinge F! Warner's presentation of ZANE GREY'S most powerful picture DESERT GOLD Directed by T HAVES HUNTER. With an all-star cast: t. ICLINCOLN MARGERY WILSON W. LAWSON BUTT WALTER LONG EDWARD (OXEN RUSSELL SIMPSON EILEEN PERCY* ARTHUR MORRISON FRANK LANNING FRANK BROWNLEE WILLIAM BAINBRIDGE Just produced and shortly ready for pre-release in the larger cities as the first of the Zane Grey Pictures, Inc., made under the personal supervision of the author. You can throw out four or five average pictures to make room for this remarkable production. W. HODKINSON CORPORATION 527 Fifth Avenue. New York City Distributing through PATHI; Exchange, Incorporated Foroiy}ii Distributoi ,J Vrank Brockliss. Inc. 729-7^ Ave. ii'ii;iiiiiiiiniitiiiiiiiiiiiiiiiiiiiiii!iiiiiiiiii!iiiiiiiiiiiiiiiiiiii!iiiiiiiiiiiiiiiiiiiiini!ii!i iiiiwiiimiimiimiiimiimmiiiiiiii