Exhibitors Herald (Jun-Sep 1919)

Page scan 000816 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Sep 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Sep 1919)
Leaf #:
000816
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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V r PICTURES INC. An all-star cast in which every player of an important role has heen starred, co-starred or featured by other big companies. A director who has done his biggest screen achievement because the producer Mr. Hampton, and the author, Mr. Grey, permitted him to go the limit in intelligence and expenditure. Mr. Hampton says this to you: "I am content to let this production represent my standards for the exhibitors of America." Zane Grey savs to you: "The spirit, the action and truth of Desert Gold have been put on the screen. The picture is my book as I wrote it." W. W. Hodkinson, the distributor, says to you: "Not since 1 first saw 'The Birth of a Nation' has any picture given me such a thrill as Desert Gold." Pre-released for first runs in September W.W. HODKINSON CORPORATION 527 Fifth Avenue. New York City Distributing through PATHE hvlwngc. Incorporated