Exhibitors Herald (Dec 1919)

Page scan 000149 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1919)
Leaf #:
000149
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD CLASS OF SERVICE SYMBOL Telegram Day Letter Night Message Night Letter Blue Nite N L If none of these three symbols appears after the check (number of words) this is a telegram. Otherwise its character is indicated by the symbol appearing after the check. WESTER UNION teiJSram CLASS OF SERVICE Telegram Day Letter Nigh) Message Nigh -ritter NEWCOMB CARLTON. PRESIDENT GEORGE W. E. ATKINS, first vice-president If none of these thre^ appears, after the check words', tnis is a teleqran wise its character is indici ijmbot appearing after ' RECEIVED AT 1653 BROADWAY, NEW YORK CITY D36N0 AN 135 NL 3 EX P TULSA 'OKLAHOMA NOV 30 1919 ARTHUR S KANE PRESIDENT REALART PICTURES CORPN 469 FIFTH AVE NEW YORK NY YOUR KANSAS CITY MANAGER MR MACMEEKIN AND HIS REPRESENTATIVE KR FOX LAST NIGHT SCREENED SOLDIERS OF FORTUNE IN THIS THEATRE FOR BENEFIT OF LARGE CROWD OF EXHIBITORS FROM THIS TERRITORY STOP AFTER SEEING THIS WONDERFUL PRODUCTION IMMEDIATELY SIGNED A CONTRACT ON MR MACMEEKIN1 S OWN TERMS STOP THIS WILL BE THE FIRST PICTURE TO EVER PLAY THE MAJESTIC THEATRE ONE WEEK AT ADVANCED PRICES STOP WE HAVE ALSO CONTRACTED FOR THE ENTIRE SEASON'S REALART PROGRAM AFTER HAVING PLAYED THE FIRST RELEASE ERSTWHILE SUSAN AT AN^ ADVANCE IN PJNTAL ON THE SUBSEQUENT ELEVEN PICTURES OF FIFTY DOLLARS EACH OVER WHAT WE PAID FOR FIRST THREE RELEASES 'CONTRACTED FOR STOP TOTAL AUOUNT OF CONTRACT SIGNED WITH MR MACMEEKIN TODAY MORE THAN FIVE THOUSAND DOLLARS THE LARGEST CONTRACT WE EVER GAVE TO ANY ONE CONCERN IN HISTORY OF THIS THEATRE GLENS CONDON MANAGER MAJESTIC THEATRE n iy