Exhibitors Herald (Dec 1919)

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EXHIBITORS HERALD Pat he Will Distribute William Desmond's Latest Production Pathe will distribute William Desmond's latest starring vehicle, "The Prince and Betty," produced by Jesse D. Hampton from the novel by Pelham Grenville Wodehouse. The contract has just been signed, and publication date for the Hampton melodrama has been set for December 21. Pathe is also distributing the Blanche Sweet features produced by Jesse D. Hampton. Directed by Robert Thomby The direction was by Robert Thornby, who directed "Fighting Cressy," with Blanche Sweet. Fred Myton, another member of the Hampton forces responsible for "Fighting Cressy," wrote the continuity for "The Prince and Betty." Supporting Desmond in the Wodehouse story are Mary Thurman, Anita Kay, George Swann, Walter Perry, Wilton Taylor, William Devaull and Frank Lanning. "The Prince and Betty" is a comedy drama. Story of South America Mr. Wodehouse wrote "Oh Boy" and "A Damsel in Distress," which in Pathe annals are classed as two of the most successful features of the year. The story concern itself with the adventures and love affairs of John Maude, an American who gets his smokes free, and his two-by-four room rent peddling cigars in a hotel, suddenly transformed into the prince of a South American principality. It is not the customary comic opera story that Mr. Wodehouse wove about this fact, but a logical tale, plus some improbabilities and a few revolutions which combine to supply five reels of hilarious amusement. United Theatres Offers Exploitation Campaign Advices from the United Picture Theatres of America is to the effect that a special exploitation and advertising campaign possessing many unusual features is in process of preparation pending the publication of "The Corsican Brothers," the picturization of the novel of the same name by Alexandre Dumas in which Dustin Farnum is to be starred. Book stores have been equipped with material with which to aid the exhibitor who plans window trimmings. Public libraries have also had their part outlined. Plans are on foot also for a campaign to be directed at the women's clubs and literary societies. Magazines of national circulation are said to have been provided with stories which will also be of material assistance in popularizing the picture. SHOULD A WOMAN TELL? ASK METRO To Open in January EATON RAPIDS, MICH.— The new Bijou theatre building is rapidly nearing completion and it is announced definitely that it will open in January. GUARANTEED Mailing Lists MOVING PICTURE THEATRES Every State— total, 25,300; by States, $4.00 Per M. 1070 Film Exchanges $7.50 313 manufacturers and studios 4.00 368 machine and supply dealers 4.00 Further Particulars: A. F. W I L L I A M S, 1 66 W. Adams St., Chicago Can A Picture Take Credit For The Rise Of A Star? YOU ARE THE JUDGE. Brown of Harvard FEATURING TOM MOORE and HAZEL DALY UNFOLDING A ROMANCE OF STUDENT LIFE AT HARVARD, THREATENED WITH THE BLIGHT OF YOUTH'S PROFLIGACY, BUT TRIUMPHANT IN THE END. Getting more money for the exhibitor than any Tom Moore Picture ever released. Have you got yours? ARTHUR S. HYMAN ATTRACTIONS, Inc. CHICAGO— CONSUMERS BLDG. W. G. McCOY. Manager DETROIT—FILM BLDG. C. O. BROKAW, Manager 108