Exhibitors Herald (Dec 1919)

EXHIBITORS HERALD "The Lone Wolfs Daughter" Will Receive Its Premier in Chicago W. W. Hodkinson Selects Alcazar Theatre for First American Showing of J. Parker Read, Jr. 's, New Louise Glaum Picture W. W. Hodkinson Corporation announces the premiere presentation in America of J. Parker Read, Jr.'s, second Louise Glaum special production, "The Lone Wolf's Daughter," at the Alcazar Theatre, Chicago, for two weeks' engagement, beginning December 21. This first booking and presentation of the big Louis Joseph Vance story was made by W. C. Dineen, the general manager of the Moir chain of theatres in Illinois, and the first print for the engagement was sent by messenger from the Thomas H. Ince studios in Los Angeles, where Mr. Read's productions are made. The conditions under which Chicago exhibitors were the first in the country to see this big new production were peculiar. An executive of the Hodkinson organization going to Chicago for a hurried business trip wired ahead that he was bringing a picture in which the big first runs of Chicago undoubtedly would be interested and suggested that these exhibitors be invited for an advance screening on the following day. Contract Closed at Showing Perhaps a dozen of Chicago's leading exhibitor factors with individual houses or circuits accepted an invitation to see a picture whose title, star or producer they did not know until the picture was flashed on the screen. At the conclusion of the showing S. J. Goldman, Hodkinson Chicago manager, closed his first run contract with Mr. Dineen, who, coming from Canada recently to operate the Moir Theatres, has had a series of conspicuous successes to his credit in ANTONIO MORENO As he appears in hi-, new Vitagraph serial, "The InviNiblc Hand." the Rose, Boston and Alcazar Theatres. "The Lone Wolf's Daughter" is now available for pre-release, protected run engagements in the largest cities and has been booked to date by each first run exhibitor who has seen the picture in the half dozen cities where the prints have arrived for screening. In the Chicago territory, with its first opportunity for inspection in a trade showing, booking of the first run factors throughout the territory is virtually completed and the volume of business thus far calls for a larger number of prints in simultaneous use in the territory than have ever before worked on a picture distributed in the zone by the Hodkinson organization. Read Is Now Producer J. Parker Read, Jr., assumes a peculiarly individual position as a producer in the industry with the appearance of "The Lone Wolf's Daughter," and predicts that for Louise Glaum, its star, it means the doubling of her prestige and popularity. Mr. Read, it is claimed, has achieved an even finer and higher standard than that set by him with his prior production, "Sahara." He believes he has attained a technical standard and an atmosphere that many producers have strived for over a period of years without attaining, has compressed within the dimensions of this single production that thing to cause an exhibitor to recognize the producerownership of his picture even without a producer's name on the screen. "The Lone Wolf's Daughter" is announced as a "thrilling, colorful story of romance, intrigue and action with its scenes ranging from Buckingham Palace and the temptingly beautiful home of a master criminal to the mysterious depths of the oriental Limehouse district of London." "Fighting Cressy" Jan. 16 "Fighting Cressy," second of Blanche Sweet's series of special productions for Jesse D. Hampton, which started a successful run at the Broadway theatre, New York, Monday, November 22, will be put in general circulation on January 16th. This date was set during the last week by Pathe Exchange, Inc. New Robin Comedy Ready "Looking for Trouble" is the title of the Rolin Comedy featuring the pint sized comedian, "Snub" Pollard, which will be published by Pathe December 14th. Pollard is supported by Eddie Boland, the "slicker"; Mildred Davis, as his sweetheart; and "Sunshine Sammy," the diminutive colored actor. "The Woman Game" Begun Elaine Hammerstcin, Selznick star, and her company, have arrived in Miami, Florida, ready to begin work on the first scenes of her third Selznick picture, "The Woman Game," written especially for Miss Hammerstein, by Frank Dozey ana Leighton Osmun. PELL, TRENTON Leading man for Viola Dana in the forthcoming Screen Classics, Inc., "The Willow Tree," the Cohan and Harris stage success. Film Popularity Helps Alice Brady on Stage Film popularity proved to be a great help to Alice Brady, the 'Realart star, in packing the Plymouth Theatre, Boston, with her stage success, "Forever After." Miss Brady is said to have begun her ninth week engagement in Boston in a very auspicious manner from the boxoffice point of view, thus proving that the division of her time between stage and screen has brought her fame and popularity on both scores. The Plymouth management lays a large part of this box-office success to Miss Brady's screen following. Before and after each performance the house manager was plied with a thousand questions about Alice Brady, and strangely, not so much about her stage play, as about her next vehicle for the films and when it is scheduled to be published. Boston film fans are anxious, according to Boston reports, to see the first work of Miss Brady for the Realart Pictures Corporation whose productions have been written about and anticipated in the motion picture columns of the dailies. t Monopol Film Premier Monopol Pictures Company's production of the popular "Alma Where Do You Live?", with Ruth McTammany and George Larkin in the leading roles, is to have its Broadway premier shortly. The picture is presented in conjunction with a scenic and musical accompaniment, staged by Max Scheck. Cumberland Screen Debut John Cumberland, well known for his connection with a number of A. H. Woods productions, makes his screen debut in Mrs. Sidney Drew's adaptation of Edna Ferber's story, "The Gay Old Dog," presented by Hobart Henley and distributed by Pathe. 94