Exhibitors Herald (Dec 1919)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1919)
Leaf #:
000439
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD I A Sip ol froflrm at fflljristTims Simr | THE INITIAL" APPEARANCE OF this trade-mark on the screens of the world indicates the passing of the ninth Christmas in motion pictures of Marshall Neilan. IT SIMULTANEOUSLY marks the beginning of greater strides in the march of progress in cinema production as it symbolizes, for the first time, the independent and unhampered effort of the screen's youngest producing genius, assisted by an organization comprising the best talent in this branch of the industry and working along modern lines in photoplay presentation, minus the usual handicaps. A HINT OF THE MERIT WHICH INVOLVES every phase of Marshall Neilan Productions will be gained from the character and prominence of the initial story, to be announced in the near future. V r i MARSHALL NEILAN PRODUCTIONS LOS ANGELES NEW "YORK. 43