Exhibitors Herald (Dec 1919)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1919)
Leaf #:
000445
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD At this season of the year len Peace-on-Earth-Goodill Toward Men reigns roughout the land all good hibitors should emulate DO d Old Santa Claus' exnple and extend good cheer all th eir patrons. Luve em a picture or a serial that 11 earn their good will and ntinue to give them only iod pictures and serials. If a serial — give them JGHTNING BRYCE " s greatest serial ever made, with in Little and Jack Hoxie and dieted by Paul Hurst. It will earn t only their good will but many iny dollars for you besides. Get in touck at once with one of the lowing Exchanges and book this new nder-serial : 'or Oklahoma, Texas and Arkansas : E. LARSON ATTRACTIONS COMPANY Tulsa, Okla. r Minnesota, North and South Dakota : B. L. HATFIELD Toy Building, Milwaukee, Wis. For Wisconsin: WISCONSIN FILM CORP. Toy Building, Milwaukee, Wis. 49