Exhibitors Herald (Dec 1919)

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EXHIBITORS HERALD punnmuiiiinHiiuiiiiiiiimiii iiiihiiiiiiiiiiiiii iiiiiiiiiihiiiiii uuui um imuii mtiu niiiiiiuaniiiiH Hiniimi mil utiiiiiitimiinif lunimiimniuaiuHHiaBiiHU Hiiiiimm iwuuiim i u imuui mi: | i OUTLOOK BRIGHT FOR 1920 % \ 1$ Pathe Exchange, Inc., Expects ^ i Big Step Forward By Industry By PAUL BRUNET Vice-President and General Manager of Pathe. •rfUipiinuiM iiuuoiing noi nuutu loumiiioiiiiiiiiiiiiuiiiiuiiiiuiiuiiuuiio i i Hiiiiniint nmiminnM The new year bears the promise of being one of the great epochal periods in the motion picture industry in the big, constructive things accomplished and in the planning of still other achievements that will add to the giant structure of the Fifth Industry. And, in all of this Pathe Exchange, Inc., will have given its best energies, in its broadened commercial activities, in its closer and sympathetic relations with the exhibitor, in the betterment of the product it handles, backed by the best brains and technique that can be PAXJt. BRUNET Vice-president and general manager of Pathe Exchange, Inc., who has just successfully organized the Associated Exhibitors, Inc., a new co-operative distributing corporation. brought together in a common purpose in which a broad idealism goes twined with the practical business spirit. No business or enterprise appealing to the sensibilities of a people can be established on a permanent basis without it is colored by a wholesome idealism. And this truth was never more fully demonstrated by the evolution of the motion picture industry. The pictures is essentially a thing of feeling, of emotional reflexes, and the finer impulses that reach the soul of man. * * * Ours is a task that entails enormous moral responsibilities, and, if we are true to our high ideals, of which so mucli has been said and written — if the pleasant sounding declarations are not mere symbols and sounds — then there should be consciously and diligently striven for both better pictures for the millions and better service and fairer treatment for the men who exhibit them. * * * Pathe has been the pioneer in the working out of this thought, and, now, that the group movements in the industry are giants in strength, it has risen to the emergency and the Associated Exhibitors, Inc., is the broad expression of the purpose of Path.e Exchange, Inc., and the clear-headed masters of the show from the Atlantic to the Pacific. * * * It is based on a thorough understanding of the public needs and the marvelous growth of the cinema idea in America, backed by the basic policy of fair and equitable dealing, in which all of the controlling factors are partners in profit. But again, it is even bigger than a mere large selling proposition — it has also the strong element of the promise of perfect, beautiful creations, in image and thought, and appeals to the emotions which must have the value of the best drama literature, music and painting. This may sound just a bit extravagant to the skeptic but it is the mark at which those sincerely concerned in the future of the cinema in America are earnestly aiming; and its achievement ultimately will place the motion picture a perfect, enchanted thing among the Arts. And this is the ideal that for years has been the guiding star of Pathe. "Burlesque on Carmen' ' To Have Week's Run In Two Big Theatres "A Burlesque on Carmen," the feature Chaplin comedy being distributed by Victor Kremer on a state right basis, will have its premier shortly in Chicago and Pittsburgh. L. Schindler, of the Mickey Film Corporation, Chicago, will present it in conjunction with the stage presentation conceived by Mr. Kremer at the Rialto Theatre, Chicago, beginning January 5th. Following an engagement of a week at this house, it is planned to move the production to McVickers in the same city for a run. The Chaplin comedy will be shown in conjunction with the Carmen Dancing Girls, Spanish Jazz Band, and several other novelties. Mr. Schindler will give the opening an extensive exploitation campaign and confidently expects to surpass with this attraction the records achieved by "Mickey." H. A. Lande of the Quality Film Corporation, Pittsburgh, Pa., reported this week that he had already obtained the first run for "A Burlesque on Carmen" at the million dollar Grand Theatre, Pittsburgh. "Carmen" will be presented at the Grand for at least one week and Lande expects that the reception accorded this Chaplin picture will necessitate an extended engagement. ^uuxiJiinniiiii mtn i ii<ii ■ i ■» unit ■ m im iiiiiiiiniiiiHiimHiiiiriimHiiiiiintiniimtmtinttnRwiMnnHnaiBI James R. Grainger | Eastern Representative for Mar | shall Neilan and a Veteran of § Film Distribution Iiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiniiuiiiniiiiiii J. It. GRAINGER JAMES R. GRAINGER, eastern representative for Marshall Neilan, and in charge of sales for the Marshall Neilan Productions, Inc., is a veteran of film distribution. Mr. Grainger has made a comprehensive study of the question of motion-picture distribution covering a period of twelve years. In cultivating an insight into actual conditions surrounding distribution throughout the country Mr. Grainger during the past two years has made several complete swings around the circuit, visiting the important exchange centers in every territory and learning the situation first-handedly. A feature of Mr. Grainger's policy on distribution is that the best interests of producer and exhibitor can only be served where there exists a basis of intelligent co-operation between the distributor and the exhibitor. In the carrying forward of this policy Mr. Grainger has perfected a plan of regular communication with a large group of exhibitors located at strategic points throughout the country. In this manner Mr. Grainger accumulates a great deal of valuable information direct from the men who are in the best position to know the pulse of the public. Since entering business Mr. Grainger has been identified with some branch of the show world. During the past twelve years he has been successively identified with exhibiting, distributing and producing interests in the film business. Just prior to his association with the Marshall Neilan Production, Mr. Grainger was Middle West District Manager for the Fox Film Corporation. 84