Exhibitors Herald (Dec 1919)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1919)
Leaf #:
000535
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1919 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only positive guide to box office values. Address, "What The Picture Did For Me", EXHIBITORS HERALD, 417 S. Dearborn St.. Chicago American The Tiger Lily, with Margarita Fisher. — Book this one. I find all the American pictures to be good pullers. — Albert Waner, Acme theatre, Aransas Pass, Texas — Small town patronage. Trixie from Broadway, with Margarita Fisher. — A dandy picture. Will please any kind of patronage, old, young, black or white. I had a number of my patrons say, 'Please give us some more of Margarita Fisher's plays. — Ed. S. Wegener, Lyric theatre, Valley Jet., Ia. — Neighborhood patronage. The Intrusion of Isabella, with Mary Miles Minter. — Mary Miles Minter is very popular with my patrons. All her plays are good. — Albert Waner, Acme theatre, Aransas Pass, Texas. — Small town patronage. Artcraft The Knickerbocker Buckeroo, with Douglas Fairbanks. — Some one said this was a poor one. Doug never made a better one except "His Majesty." — L. P. Charles, Grand theatre, Chetek, Wis. — Neighborhood patronage. He Comes Up Smiling, with Douglas Fairbanks. — Good enough picture but the Stultz Motor people should pay exhibitor for running it. Patrons beginning to comment on Fairbanks' advertising stunts. They walked out on this. — C. E. Waughop, Scenic theatre, Detroit, Minn. — Small town patronage. A Society Exile, with Elsie Ferguson. — Drew well and picture liked. — J. H. Henry, Empire theatre, Winchester, Va. A Doll's House, with Elsie Ferguson. — Story is rather weak. Play was about the poorest we ever had. — W. C. Cleeton, Gem theatre, Higbee, Mo. — Small town patronage. Johnny Get Your Gun, with Fred Stone. — Fine, everybody pleased. — H. A. Giles, Link theatre, Walkerton, Ind. — Neighborhood patronage. The Money Corral, with William S. Hart. — Fair. Not enough action. Picture too dark. — A. R. Bud, Opera House, Arlington, Ia. — General patronage. Wagon Tracks, with William S. Hart. — Fine picture and business. — J. H. Henry, Empire theatre, Winchester, Va. First National The Hoodlum, with Mary Pickford. — Good but not as good as Daddy Long Legs, though many said they liked it better. Good business. — Mrs. Lon Bacon, Pastime theatre, Itasca, Tex. — Neighborhood patronage. Back to God's Country, with Nell Shipman. — Two days to capacity. Fine picture. Will repeat on this one. — M. J. Kohn, West theatre, Trinidad, Colo. The Romance of Tarzan, with Elmo Lincoln. — Went over big. Patrons remarked they were pleased. — A. P. Harsey, Liberty theatre, Des Moines, N. M. Back to God's Country, with Nell Shipman. — Very fine picture. Drew nice business and gave satisfaction to all at advanced admission. — J. H. Henry, Empire theatre, Winchester, Va. A Temperamental Wife, with C. Talmadge. — Fair comedy drama. Drew only fair. A. C. Klug, Empress theatre, Zumbrota, Minn. — General patronage. Daddy Long Legs, with Mary Pickford. — A crackerjack picture. Pleased all at increased prices. We hit bad weather but will say that the picture drew well in spite of that. — Majestic theatre, Oakland, Nebr. — Small town patronage. The Midnight Romance, with Anita Stewart. — Good show. Drew well ana suited everybody. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Empty Pockets, with Bert Lytell. — This is a good picture. — A. C. Klug, Empress theatre, Zumbrota, Minn. — — General patronage. The Romance of Tarzan, with Elmo Lincoln. — Drew big, story widely read. BEATRICE JOY Who plays the part of Rosalie Eventnrail in "The Right of Way," opposite Bert Lytell, a Screen Classics, Inc., production distributed by Metro. Everybody satisfied. — J. A. Burgum, Movie theatre, Arthur, N. D. — Neighborhood patronage. Daddy Long Legs, with Mary Pickford. — Good picture to good business. Book it and advertise it big. — Wm. Tongate, Star theatre, Carlisle, Ind. — General patronage. Bill Apperson's Boy, with Jack Pickford. — Good picture. Good business two days. — Joe C. Staak, Royal theatre, Carroll, Ia. — General patronage. A Temperamental Wife, with Constance Talmadge. — Very good. Business the same. This star is fast becoming a puller. — Opera House, Pfeiffer Bros., Kenton, Ohio. — General patronage. Daddy Long Legs, with Mary Pickford. — No better than a lot of extra good program pictures. — Harry Pace, Lyric theatre, Orange City, Ia. — Critical patronage. The Hoodlum, with Mary Pickford. — Not so well advertised as Daddy Long Legs and didn't get the patronage deserved. Splendid picture with plenty of good comedy. — Casino theatre, J. D. Woodbeck, Kissimmee, Florida. — General patronage. Virtuous Wives, with Anita Stewart. — Although late in playing we received a perfect print. In fact our Omaha office always keeps new prints on all pictures. Pleased and drew capacity business. — R. R. Booth, Paramount theatre, Nebraska City, Neb. — General patronage. Daddy Long Legs, with Mary Pickford.— One of the best pictures ever shown. Can be counted on to please everyone and at any place. — William Noble, Overholser theatre, Oklahoma City, Okla. — General patronage. The Hoodlum, with Mary Pickford. — Cashed in on this. All fans from six to sixty years of age will enjoy it. Good for an extended run. Mary is quite comical as a rowdy. — Chas. H. Ryan, Garfield theatre, Chicago, 111. — Neighborhood patronage. Auction of Souls, with Aurora Mardiganian. — Business beyond my expectations. Will pull anywhere if properly advertised. — Harry S. Carter, Mary Anderson theatre, Louisville, Ky. — Transient patronage. Auction in Souls, with Aurora Mardiganian. — A very good picture, but gruesome. Not altogether pleasing. — J. H. Henry, Empire theatre, Winchester, Va, Tarzan of the Apes, with Elmo Lincoln.— Waited a long time before I ran this one but it drew big business. They liked it so well that I will play the next 137