Exhibitors Herald (Dec 1919)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1919)
Leaf #:
000554
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD N anging Save mistakes — disputes — keep the line moving — please your patrons — by using a Lightning Changer. Simply press a button — and the right change jingles into a metal cup — easily and quickly scooped up by the customer — at the rate of 1 ,500 an hour, if they come that fast. Requires less skill to operate than the old way does — and it's safer. Sixe 9^x12x13 inches. Light and easily carried. Price, each $100.00 A Lobby Cord Our Lobby Cord is a deep, rich, red silk rope substantial and handsome. May be purchased in any length desired, and when fitted with the highly finished brass ends and hooks, it is a real addition to the appearance of the lobby as well as serving its practical purpose in directing the patrons. Price, per running foot $1.25 Ends, set of four pieces 5.00 New Prices on Simplex Projectors We are exclusive distributors for the Srmplex — the Projector by which all others are measured — in Illinois, Wisconsin, and Indiana. Note the new price list: Regular hand-driven $425.00 Motor-driven 495.00 Add $5.00 each for Chicago Approved. Type "S" hand-driven $495.00 -driven 565.00 15.00 each for Chicago Approved, gular hand-driven Mazda equipment $425.00 lotor-driven 495.00 yVT this season of expressed Goodwill which prevails among mankind, we venture to put into words our appreciation of the generous patronage extended us by the readers of EX HIBITORS HERALD. It has been our effort to render prompt and efficient service at all times, even the trying ones of "reconstruction," and our constantly growing business but spurs us on to greater endeavor. We wish you all the very best the world can give. M ajestic Elec trie Heater This heater solves the problem of the chilly box office, piano pit, or any cold corner. Puts the heat just where you want it, and a snap of the switch gets it when you want it. Price complete, ready to attach, only $1 1.00 Winters De Lux Ball Gum Machine Put this little money-maker in a conspicuous place and the public will do the rest. The Winters is a beautiful porcelain white enameled machine and will not be out of place in the most beautiful surroundings. Simple and strong in construction. There is nothing to get out of order. The machine holds 800 pieces. One machine with 3,000 balls $25.i Extra balls, per thousand '///# Exhibitors Supply Co., 845 S. Wabash Ave., Chicago Branch Sales Offices: 407 Mailers Bldg., CHICAGO 157 N. Illinois St., INDIANAPOLIS 133 Second St., MILWAUKEE 3308 Olive St., ST. LOUIS 156