Exhibitors Herald (Dec 1919)

F. P. Flanagan, special representative of the educational department, Famous Players-Lasky Corporation, has been busy day and night for the past few weeks interviewing exhibitors in the interest of the new Paramount Industrial Digest a one reel feature. Manager Fred F. Creswell of Paramount spent a week out in the territory with the result that the booking and contract departments are working overtime, on the business he corralled. J. W. Allen, special representative, has returned from New York where he was in attendance at a meeting of Paramount-Artcraft district representatives, called by Ai. Lichtman, general manager. Whenever these meetings are held look out for "big doings." Daniel Roche has been appointed exploitation representative, with headquarters at the Chicago exchange, and will have entire charge of ParamountArtcraft publicity matters in the future. No wonder Frank Cook, manager of the Strand theatre, Milwaukee, Wis., gets away with so many winners up there in the old metropolis, from the way he keeps the 'phone wires hot here in the Loop while visiting his many "first run" exhibitor pals. The way affairs are shaping about the sixth floor of the Consumers Building it looks as though Willis and Eckels and Mack will soon occupy the entire floor. This should give this busy trio a clear title to the term "Sears-Roebuck Co.'" to the film trade, for barring a motion picture studio, they can supply the trade with anything from a carbon stub to an option on ground for the erection of a r>,000 seat theatre. With a number of erstwhile film salesmen now engaged in the exhibiting angle of our great business, Pat Dillon has "caught on," making his debut as an exhibitor now controlling the Jefferson theatre, 55th St. and Lake Park Avenue. Apparently nineteen years' of close attention to the film business hold no terrors for the wily Jack Williams, manager of the Mid-West Theatre Supply from the "youthful pep" he has been displaying about XHIBI T ORS, H E R A L the Atlantic City Boardwalk frolic that has been holding Chi's attention during the week past of December S-13, at the Coliseum where Jack has had full charge of the projection of all films displayed to the Windy City's social elect. Lee Herz, president of Silee Film exchange, is making arrangements to increase his sales organization prior to departing for New York City the early part of January. While East he will close pending deals whereby this live local exchange will be in a position to give the Central West exhibitors as large a list of film selection as some of the larger national companies. Just a few moments before calling a sales meeting of Pathe representatives together, the exchange was thrown into a wild furore here recently by paging the absent old pilot of the "Cabbage Six." Suffice to state, Ed Mordue attended. Jack Cohen, former Fox representative, starts traveling the Illinois field for the Celebrated Players Film Corp. Somebody informs us a careful perusal of the Indiana probate court records show a Jack Ericson heir to a neat bundle of $1,000.00 bills. Fellow "aviators," get busy and 'phone the local United Picture theatre exchange and present the young man with an invitation to the Briggs House aerodrome privileges. Another live wire has signed to play city dates with Chicago's south side exhibitors and we take pleasure in presenting Harry Corbett, former popular manager of the Harper theatre, now affiliated with the local Universal exchange. They say Omaha registered 30 degrees below zero last Wednesday, Dec. 11, and that two hours of mingling with M. J. Mintz, Clark-Cornelius Co. division representative, caused a 50 degree rise. Why worry about the price of winter woolens when gifted with such effective tropical oratory? The way Johnny. Mednikow. Dave Dubin and Sam Riecer are stepping on set-ins for the company, Louis "Hoosier" Goulden will have to add a couple of additional cylinders to the sedan car to tie these whirlwinds in their race for bonus rewards which J. L. Friedman is offering the boys for sales results. ]) i Zambreno Purchases "Lightning Bryce" for Illinois and Indiana Frank Zambreno of the Unity Film Corporation, Chicago, has bought tinIllinois and Indiana rights to the new Anne Little-Jack Hoxie serial, "Lightning Bryce," from the Arrow Film Corporation. Mr. Zambeno made a special trip to New York City to effect this purchase. After the conclusion of the deal that will bring this wonder-serial to tinexhibitors of Indiana and Illinois, Mr. Zambreno expressed himself as being more than pleased with this serial. "I think I have bought for the exhibitors of my territory the greatest serial that was ever made," was the way Frank Zambreno expressed himself to Dr. Shallenberger, president of Arrow, after he had signed his name to the contract. "Although I have paid a good price for this splendid serial, I believe that it i> an excellent buy and that every exhibitor who will run this serial v#ll make money out of it, as well as build prestige for his house," continued Zambreno. Anne Little and Jack Hoxie are the stars in this serial, and Paul Hurst is the director. The serial was produced by the National Film Corporation of America, of which company the late Billy Parson was president and the organizer. It is said that "Lightning Bryce" has already broken a number of house records in other parts of the country, and Illinois and Indiana exhibitors are anxiously awaiting the first release in this territory. R. L. Hatfield, of Milwaukee, who is handling "Lightning Bryce" for the Wisconsin territory, has also bought the Minnesota, North and South Dakota territory. This serial has done remarkably well for Mr. Hatfield in the Wisconsin field, which is the reason be has bought additional territory. W. G. McCoy, manager for the local Hyman Attractions exchange, states the new feature "Brown From Harvard" is showing a remarkable business for this branch, due to the splendid work of H. R. Phillips and Ed Bricketto, city sales representatives. 9% iiUssfjca ttic QTrabe ff 3 $>appp anb "Prosperous J^eto gear ft a Slappp J£eto Pear George Hanbp anb <g. M. Gfttrnbull 229 Mt*t 42nb Street 160