Exhibitors Herald (Dec 1919)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1919)
Leaf #:
000567
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD Cahill-Igoe "Business Builders" for Progressive 'Exhibitors Classic Programs Our Classic Programs will give a refined dignity to your theatre and will reflect your own personality. For Sale by Cahill-Igoe Company 117 W. Harrison St. WEEKLY EDITION Screen Opinions and Advertising Service OC7VBOI J7. W17 INDEPENDENT REVTEWS OF ALL FEATURE PICTUHES PICK 0' THE PLAYS "BAB'S BURGLAR" Amntt-PiraBoant (Bitiew on ptcc it "A GAME OF WITS" {Rrrtew on page fl) •THE PRINCESS OF PARK ROW" Viticrapb {Brriew oa pa<e 12) "A MAID OF BELGIUM" w«" <Rrrie» oa pit. m "JACK AND JILL" Artcrtft-ParanKmnt (Rnw ca put $) CAHILL-IGOE COMPANY CHHueo TheHomeq/tacoProducts jjj ^ Size 2}i° high by V? wide STAR CUTS (3 1 Chicago HONEST! RELIABLE! INDEPENDENT! Size 114' high by %' wide The best selling argument is an artistic illustration. Use Star Cuts for that advertising of yours. Your choice of 90 stars! The PERFECTED AUTOMATICKET REGISTER is the most efficient and dependable ticket selling device on the market. Furthermore, it is a part of the AUTOMATICKET SYSTEM Service by which you are assured 100% perfect ticket selling service. Get efficiency and service by equipping your theatre with the PERFECTED AUTOMATICKET REGISTER. AND CASH 1739 Broadway KET REGISTER Co. New York City EASTMAN FILM is so safe -guarded in its manufacture, so carefully tested at every stage, that it never has an opportunity to be anything but right. Identifiable by the words "Eastman" and "Kodak" on the film margin EASTMAN KODAK COMPANY ROCHESTER, N. Y. 169