Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
000101
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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EXHIBITORS HERALD MYSTERY, ROMANCE, ADVENTURE Combined in one of the Greatest Original Serials ever made. THE FATAL FORTUNE Every episode of the Fatal Fortune is a complete story in itself with the constant succession of breathless climaxes. The splendor of the settings is equalled only by the powerful intensity of the theme. The story carries you to the South Seas where a wealthy trader is engaged in a commercial war with the Great South Sea's Trading Syndicate. A price is set on his head and he is forced to flee. With his fortune safely buried, he leaves for San Francisco. Here he meets a gang of hired gunmen who scheme to steal the map which leads to the location of the treasure. A gun fight takes place and he is wounded. By chance he meets his daughter. He reveals to her his secret and she sets out to gain possession of the fortune. The action grows faster and faster, and a charming love story blends itself through fifteen episodes of adventure, mystery, intrigue, hair-breadth escapes and thrill, which makes this one of the greatest serials ever produced for the screen. See HELEN HOLMES The invincible queen of the serial'screen, — at her best There is no time lost on introductions. From the time the picture starts the excitement begins and the public see the fascinating star. Illinois and Indiana rights controlled by Celebrated Players Rim Corporation • ChiGaoo % tai ■3: m 7. I 87