Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
000110
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD A List of Subjects to be Studied before you Book Elsewhere CHRISTIE COMEDIES In one reel Released Weekly GAYETY COMEDIES In one reel Released Weekly HANK MANN COMEDIES In one reel 12 only JUNGLE COMEDIES In one reel 10 only CHRISTIE SPECIALS In two reels. Released every 4thWeek HANK MANN In two reels. Released every 2nd Week HALL ROOM BOYS In two reels . Released every 2nd Week ANDY AND MIN in the GUMPS 1-2 reels Released every Week CHESTER TRAVEL PICTURES Released every Week GAUMONT PICTORIAL Released every Week GAUMONT NEWS Released every Week GAUMONT GRAPHIC Released every Week TOPICAL TIPS Released every Week ATLAS EDUCATIONAL WEEKLY Released every Week PHOTOPLAY SCREEN SUPPLEMENT Released every 4th Week EDUCATIONAL FILM CORP. SCENICS Released every Week Celebrated OUR SERIAL OFFERINGS $1,000,000.00 REWARD Featuring Lillian Walker THE FATAL FORTUNE Featuring Helen Holmes THE CARTER CASE. Featuring Herbert Rawlinson and Margaret Marsh. HOUDINI. THE HAND OF VENGEANCE. Players Rim Corporation ChiGaoo 0 il 96