Exhibitors Herald (Jan-Mar 1920)

Page scan 000111 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
000111
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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We are not too Big to Serve You EXHIBITORS HERALD Each subject offered by us has been selected with the most scrutinizing care, and therefore, we aim wherever consistent to guarantee satisfaction. The most comprehensive, diversified and best selected line of one and two reel subjects offered by any exchange in America. We work on the basis that our films must be as good as your money, and carry out] this policy to the very best of our ability. Our prices are always consistent with the conditions you must meet. When we fail, as occasionally we do, we stand ready to make good. Friendship is almost. as big an asset in business as capital. We aim to [merit your friendship by furnishing films that will/please your audience and to furnish you service^such as'you have a right to expect. We solicit your patronage, with the assurance of an earnest endeavor to deserve and maintain the same during the coming year. Celebrated Players Rim Corporation ChiGaoo 97