Exhibitors Herald (Jan-Mar 1920)

Page scan 000115 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
000115
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1919 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only positive guide to box office values. Address. "Wbat Th* Picture Did For Me". EXHIBITORS HERALD. 417 S. Dearborn St.. Chicago Artcraft The Tiger Man, with We S. Hart — Capacity business in spite of zero weather. Hart sure gets the business for me. — E. H. Winkler, Palace theatre, St. John, Kans. — Small town patronage. The Poor Little Rich Girl, with Mary Pickford. — A great picture that pleased almost as well as Daddy Long Legs. — Harold Daspit, Atherton theatre, Kentwood, La. — Mixed patronage. Don't Change Your Husband, a De Mille Production. — Excellent production well received. — E. L. Franck. Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Selfish Yates, with Wm S. Hart. — Picture good. Better than the average Hart. His pictures too much the same. — Geo. D. Rogers, Gem theatre, Lyndon, Kans. — Neighborhood patronage. Johanna Enlists, with Mary Pickford. — Good business on a stormy night. Many comments. —Peters & Johnson, Liberty theatre, Milligan, Xebr. — Small town patronage. Down to Earth, with Douglas Fairbanks.— Pleased Fairbanks' admirers, but not up to some of his other pictures.— Harold Daspit, Atherton theatre, Kentwood. La. — Mixed patronage. First National Back to God's Country, with Nell Shipman. — I ran this picture when it was 19 below zero to good business. Had more compliments on it than any picture I have °ver run. All I want to say to my brother exhibitors in small and large towns is to book it. It will get you the money. — Ed. S. Wegener, Lyric theatre, Valley Jet., Ia. — Neighborhood patronage. Burglar by Proxy, with Tack Pickford. Good comedy. If you want your patrons to leave the theatre with a pleased smile and tell you they enjoyed the evening, book this picture. — Geo. H. Cooke. Hub theatre. Mill Vailey, Cal. — Neighborhood patronage. Daddy Long Legs, with Mary Pickford.—Good. Pleased all who saw it — J. M. Bailey, Gem theatre. Waverley, Kans. — Neighborhood patronage. The Hoodlum, with Mary Pickford. — Drew well. Patrons seemed pleased. Star draws well for me. — Dr. E. Webb, ! Majestic theatre, Chillicothe, Tex. — ' Small town patronage. Back to God's Country, with Nell Shipman. — Really a wonderful picture. Drew good attendance, but not as good as expected. — Fred Cosman, Electric theatre, St. Joseph, Mo. — General ■patronage. MARY HALL, Leading woman in the William Fox production, "The Shark," starring George Walsh. Daddy Long Legs, with Mary Pickford.— Broke all records. Wonderful subject. Think the story' was the main card. — J. H. Henry, Empire theatre. Winchester, Ya. Bill Apperson's Boy, with Jack Pickford.— Good picture to big business. — E. L. Franck. Oasis theatre. Ajo, Ariz. — Xeighborhood patronage. In Wrong, with Jack Pickford, — A very good rural comedy-drama, but played to poor business. — Knickerbocker theatre, Detroit. Mich. — Neighborhood patronage. Back to God's Country, with Nell Shipman. — Played two days to capacity. Great picture and should go over big. — Phipps & Layton. Monogram theatre. Childress, Tex. — Small town patronage. A Dog's Life, with Chas. Chaplin. — thought it just as good as Shoulder Arms. — Loeffelholz Bros.. Auditorium theatre. Cuba City. Wis. — General patronage. Her Kingdom of Dreams, with Anita Stewart. — Class B picture. Business fair, weather good. — P. D. Alleman, Strand theatre. Clinton. Ia. — Neighborhood patronage. Mary Regan, with Anita Stewart. — Fine. All of these new Stewart pictures have greatly pleased my audiences. — C. W. Krebs, Cherokee theatre. Louisville, Ky. — Xeighborhood patronage. Sunnyside, with Charlie Chaplin. — Poor comedy. Patrons not satisfied. Good business for rainy day. — C. M. Hartman, Liberty theatre, Carnegie, Okla. — Small town patronage. Bill Apperson's Boy, with Jack Pickford.— My patrons did not care for this one. Drew fair. — W. Mart. Strand theatre, Grinnell, Iowa. — General patronage. Virtuous Wives, with Anita Stewart. — A good picture, but not as wonderful as it was cracked up to be. — Harold Daspit, Atherton theatre, Kentwood, La. — Mixed patronage. The Hoodlum, with Mary Pickford. — Class A picture. Business good, weather bad. — P. D. Alleman, Strand theatre. Clinton, Ia. — Xeighborhood patronage. The Hoodlum, with Mary Pickford. — Very good, not quite as good as Daddy Long Legs. Xot as large a crowd as usual. Weather conditions unfavorable.— Fred Paulick, Paulick theatre. Muscoda, Wis. — General patronage. Her Kingdom of Dreams, with Anita Stewart. — I think this is the best Anita has ever made up to date. Boost it and you will do the business. — P. K. Anton, Royal theatre, New Castle, Ind. — General patronage. Auction of Souls, with Aurora Mardigain. — Very big business. In fact, surprisingly big with the coldest sort of weather. — Henry Pelteer, Shelby theatre. Louisville, Ky. — Neighborhood patronage. In Wrong, with Jack Pickford. — Very light, nothing to it. Poor program picture. John Waller. Swan theatre. Clarinda, Ia. — Neighborhood patronage. Tarzan of the Apes, with Elmo Lincoln.— An excellent picture and gave very good satisfaction. Drew a fair house on a very stormy /light — H. H. Billings. Pleasant Hour theatre. Pine Island. Minn. — Neighborhood patronage. The Hoodlum, with Mary Pickford. Business extra good. Mary certainly makes them laugh in this one. I even liked it better than Daddy Long Legs. — Henry Pelteer. Shelby theatre, Louisville Ky. — Neighborhood patronage. Fox Checkers, with a special cast. — An excellent picture. Drew good business, pleased the majority. — John Waller, Swan theatre, Clarinda, Ia. — Neighborhood patronage. The Last of the Duanes, with Wm. Farnum. — More than pleased. S. R. O. A typical Farnum production. — Knickerbocker theatre. Detroit, Mich. — Neighborhood patronage. 101