Exhibitors Herald (Jan-Mar 1920)

EXHIBITORS HERALD Goldwyn Has Eight Pictures for Distribution Early in New Year "The Silver Horde." New Rex Beach Production Included in List— Two Tom Moore Vehicles Are Ready tions is "The Paliser Case," a dramatic story starring Pauline Frederick, directed by William Parke. Albert Roscoe is Miss Frederick's leading man, and numbered in the company are James Xeill, Hazel Brennan. Kate Lester. Alec Francis, Warburton Gamble. Edgar Saltus and Carrie Lee Ward. Goldwyn Pictures Corporation will enter the new year with a strong list of productions comprising the first eight pictures in which there are one Eminent Authors' picture, one Rex Beach, two starring Tom Moore, one Mabel Xormand. one Madge Kennedy, one Pauline Frederick aiid one Jack Pickford. The order of issue reads: "Pinto." "Toby's Bow." "The Silver Horde." "The Cup of Fury." "The Blooming Angel." "Duds." "The Little Shepherd of Kingdom Come" and "The Paliser Case." All of the productions selected to lead off the Goldwyn films for the coming year have been completed at the Culver City studios and advance prints of most of them have been shipped to New York and viewed by Mr. Goldwyn before pronounced ready for the market. In variety of subject matter and individual strength, these eight pictures promise to surpass even the Fall series which set a new standard for the rapidly growing Goldwyn organization. Each production will be shown to prospective buyers in advance of booking so that an exhibitor will be allowed to take his pick. Plan Advertising Campaign Of great importance to the exhibitor is the fact that every picture on the list will be backed by the "direct to the public" advertising campaign launched in hundreds of newspapers December 1. Whatever advertising the exhibitor may do on his own account will be supplemented by the country-wide campaign being conducted by Goldwyn, in which every advertisement is directly tied up with the theatre showing the picture. As a follow-up for the successful "Jinx." another Mabel Xormand production, was -elected as the opening release on the new schedule. It is "Pinto." a story written and directed by Victor Schertzinger. presenting the Goldwyn comedienne in the character of a Western cow-girl. This picture should be of particular interest to Miss Xormand's host of admirers, who for the first time will see their favorite in a rol; x>i this type. . "Toby's Bow" is a Tom Moore picture, adapted "from the stage play bv John Taintor Foote. and directed by Harry Beaumont. It presents a swift-moving, interesting story that advances to an unexpected climax. Scenes alternate between the charming atmosphere of an aristocratic Southern home and the Bohemian quarter of Xew York. In the cast supporting Mr. Moore. Doris Pawn occupies the place of first prominence. Others include Arthur Housman. Macoy Harlam. Ruby LaFayette. Augustus Phillips and Colin Kenny. . Another Rex Beach Film With "The Girl From Outside" still at the height of its popularity. Goldwyn will release another Rex Beach picture. "The Silver Horde." Mr. Bearh gave the Goldwyn producing forces his j.ctive cooperation in the making of this photoplay, for which the players v.sited faraway points in the state of Washington never before used as a photo-play background. In novel form, "The Cup of Fury" has been accorded a place among the fii:est of Rupert Hughes's works. It is dramatic, replete with action and altogether makes a fitting subject for the introduction of Mr. Hughes as one of Goldwyn's Eminent Authors. Profiting by a wide circulation in book form. "The Cup of Fury" is still fresh in the minds of thousands of readers, who will be anxious to see the pictorial adaptation as presented by Helene Chadwick. Rockliffe Felk ws. Sydney Ainsworth. Florence Deshon and other players of equal reputation. T. Hayes Hunter directed the production. The fifth picture on the new schedule is the Madge Kennedy starring vehicle. "The Blooming Angel." a screen version of a Saturday Evening Post story selected because of its peculiar su::ability to the Goldwyn star. Then comes "Duds." now being completed by Tom Moore, under the direction of Tom Mills, at the Culver City studios. This also is a Saturday Evening Post story, replete with adventure and romantic incident. It is the first picture directed by Mr. Mills for the Goldwyn Comnany. Jack Pickford Starred "The Little Shepherd of Kingdom Come," from the novel of the same name by John Fox. Jr., marks Jack Pickford's debut as a Goldwyn star. Pickford is seen as Chad, one of the most famous of the novelist's character creations, and in the large supporting company under the direction of Wallace Worsley are found such players as Clara Horton. Pauline Starke. R. D. McLean. Edythe Chapman and maHy others. Concluding the series of eight produc "So This is America" Series is Completed Having completed all twelve subjects in the series of "So This Is America!" Comedy Travels for the Educational Department of Famous Players-Lasky Corporation, Arvid E. Gillstrom, the director and Jack Gardner, who is featured in the pictures, returned this week to Xew York City. The first of the series, the sub-titles of which were written by Ring W. Lardner. the famous humorist, probably will be issued next month. The rest will be published on a basis of one a month. The pictures, which are one reel in length, show the adventures of a young man in various parts of the country, and have the combined advantage of being educational as well as decidedly entertaining. They show the wonder spots of America in a way in which these views have never before been put on the screen and the fact that the titles were written by Lardner, whose writings in the Saturday Evening Post and other national magazines have given him a nation-wide reputation, makes the subjects unusually distinctive among short films, it is stated by Famous Plavers-Laskv. Repeats New Reel S. L. Rothapfel. managing director of the California Theatre. Los Angeles, is reported by Universal officials to have held over for a second week International Xews Reel Xo. 46. in which was shown the sinking of Allied vessels by German submarines. ACTORS VS. ARTIST'S DRAWING Hi < LUKF Behind the Door Scene from the Thos. H. Ince production. "Behind the Door." starring Hobart Bosworth. and Right — a reproduction of W. H. D. Koemer's painting used to illustrate the Gouverneur Morris story in McClure's Magazine. 77