Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
000213
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD "What the Picture Did For Me VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1919 You are especially invited to contribute regularly to this department. It ia a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only positive guide to box office values. Address. "What The Picture Did For Me", EXHIBITORS HERALD, 417 S. Dearborn St.. Chicago American The Hellion, with Margarita Fisher. — A pleasing picture. — Fred Cosman, Electric theatre, St. Joseph, Mo. Brass Buttons, with William Russell. — Russell is a favorite with my people. His plays are all good. Book them. — Albert Waner, Acme theatre, Aransas Pass, Texas. — Small town partonage. The Hellion, with Margarita Fisher. — Only a fair program picture. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patronage. Artcraft Don't Change Your Husband, a DeMille production. — An excellent picture that will please. Do extra advertising. It will pay you. — H. G. Stettmund, Jr., Odeon theatre. Chandler, Okla. — General patronage. A Knickerbocker Buckaroo, with Douglas Fairbanks. — Our patrons liked it. As good as any of the last ones that he made with Artcraft. Plenty of action and good subtitles. — P. K. Anton, Royal theatre, Newcastle, Ind. — General patronage. The Romance of Happy Valley, a D. W. Griffith production. — Patrons do not care for such productions. — W. M. Roob, Grand theatre, Port Washington, Wis. — Xeighborhood patronage. Breed of Men, with Wm. S. Hart. — Good Western picture to good business. — Pfeiffer Bros., Opera House, Kenton, Ohio. — General patronage. The Money Corrall, with Wm. S. Hart. — This is the kind of a Hart picture the fans want to see. Big business to a fine picture. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Mr. Fixit, with Douglas Fairbanks. — This is the first Fairbanks Artcraft picture I have used and think it is better than the best of his old Triangle productions. Drew a big house and made a big hit with everyone. — Harold Daspit. Atherton theatre, Kentwood, La. — Mixed patronage. A Society Exile, with Elsie Ferguson. — People walked out in disgust. I hate to tell what the box office showed. — Will F. Krahn, Lorin theatre, Berkeley, Cal. — Xeighborhood patronage. The Little American, with Mary Pickford. — Best picture I ever played. — Ben. Brink, Opera House, West Point, Ia. — Xeighborhood patronage. First National Auction of Souls, with Aurora Mardiganian. — This picture is a 100% offering if correctly exploited and presented. We put over Sunday showing and got the church people. The picture is sad but your better class will come to you with tears in their eyes and say, ' Wonderful." — T. C. Shipley, Essaness theatre, Rushville, Neb. — Small town patronage. Burglar by Proxy, with Jack Pickford. — Good comedy-drama which was well received. — Custer Carland, Victoria theatre, Frankfort, Mich. Tarzan of the Apes, with Elmo Lincoln.— A 100% picture in every way. Hook it. You can't loose. — F. D. Johnson, Opera House, Woodland, Me. — Xeighborhood patronage. Daddy Long Legs, with Mary Pickford. — A real picture. Show it two nights; no matter if you are in a small town it will get the money. — C. T. Metcalf. Opera House, Greenfield. 111. — General patronage. Human Desire, with Anita Stewart. — Pleasing picture. Our patrons like the star. Good business. — Geo. Eddy, Elite theatre, Otsego, Mich. — Neighborhood patronage. Burglar By Proxy, with Jack Pickford. — Our patrons liked this better than his first picture with First National. It is a good comedy-drama that should please all classes. — P. K. Anton, Royal theatre, X'ewcastle, Ind. — General patronage. The Hoodlum, with Mary Pickford. — Very good picture. Business consider ETHEL CLAYTOX The Paramount-Artcraft star of "More Deadly Than the Male." able less than Daddy Long Legs, due to Stormy weather. — W. M. Roob, Grand theatre, Port Washington, Wis. — Neighborhood patronage. Daddy Long Legs, with Mary Pickford.— Showed two nights with very good houses both nights in spite of heavy snow and weather six degrees below zero. — R. F. Patterson, Sun theatre. Ansley, Neb. — Neighborhood patronage A Midnight Romance, with Anita Stewart. — Drew big business with roads and weather bad. Some like it as well as Virtuous Wives. Everyone well pleased. — John H. Wade, Wonderland theatre, Madrid. N. Y. — Small town patronage. Tarzan of the Apes, with Elmo Lincoln.— Good picture. Star draws here. Business good. — F. F. Jones, Pastime theatre, Woodston,» Kans. — Neighborhood patronage. Auction of Souls, with Aurora Mardiganian. — Played two days to capacity business. — E. N. Collins, Liberty theatre. Electra, Tex. — Small town patronage. Choosing a Wife, with a special cast. — English productions not in a class with American made. — S. A. Hayman. Lyda theatre, Grand Island. Neb. — Downtown patronage. The Romance of Tarzan, with Elmo Lincoln. — An excellent picture and pleased all. Drew well on a bad night. — H. H. Billings, Pleasant Hour theatre. Pine Island, Minn. — Neighborhood patronage. Back to God's Country, with Nell Shipman. — Just a good average picture. Did not draw for me. I ran it two day>. — J. M. Bailey, Gem theatre. Waverly. Kans. — Neighborhood patronage. Virtuous Wives, with Anita Stewart. — Picture gave general satisfaction. It was a general opinion that part of the picture was cut out. Played to poor business very cold night. Had we been permitted to hold it over second day would have made some money. Small town exhibitors take a big chance on a one-day proposition this 'time of the year. — Brockhouse & Weeks, Electrictheatre, Arenzville. 111. — Rural patronage. The Mind the Paint Girl, with Anita Stewart. — Rather poor. Liked by very few. Theme of story has been worked to death. — Fred Cosman, Electric theatre, St. Joseph, Mo. The Return of Tarzan, with Elmo Lincoln.— Popularity of Tarzan of the Apes assured us of big business on the sequel to the first Tarzan picture. Not quite so well received as Tarzan of the Apes but never-the-less great business getter. — Custer Carland. Victoria theatre. Frankfort, Mich. — Small town patronage. 79