Exhibitors Herald (Jan-Mar 1920)

Page scan 000283 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
000283
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD THE FIRST SERIAL DE LUXE Mfffft* ^GGOT The and a With Grace Darmond and Rhea Mitchell Produced under the Personal Supervision of LOUIS BURSTON ATTjnpf EXHIBITOR'S TRADE REVIEW: ■•i„ M. M.M. JL • Hawk's Trail the action sizzles with exciting incident a thrilling climax has a place at the end of each episode." MORNING TELEGRAPH: "The Hawk's Trail will offer more entertainment value than the average serial." MOTION PICTURE NEWS: "Louis Burston has caught his stride in The Hawk's Trail. Can be counted upon to highly entertain any audience anywhere." WH)*S DAILY' "From the point of view of the serial fan The Hawk's Trail should be a hit." MOVING PICTURE WORLD: The Hawk's Trail is bound to be a winner. Entertaining, much dramatic action well carried out by a notab'e cast." Choice State Rights Territory available. Biggest open market feature of the year. Write, wire, phone or call at address below. Grace Darmon Distributed by WHPRODUCTIONSCO. nicest 23rd St KetfYorhc Rhea. Mitchell 43