Exhibitors Herald (Jan-Mar 1920)

EXHIBITORS HERALD Robertson-Cole Buys Exchanges From Hallmark Pictures Corp. System Recently Purchased From Exhibitors Mutual Distributing Corporation Is Resold— No Affiliation Is Effected Through an agreement effective January 3, the Robertson-Cole Distributing Corporation has taken over the twenty-six exchanges located in the principal cities of the United States, which in October were purchased from the Exhibitors Mutual Distributing Corporation by the Hallmark Pictures Corporation. The deal is not a merger. The Hallmark Pictures Corporation continues as before except that Robertson-Cole is to have physical distribution of Hallmark productions. Hallmark to Announce Expansion. In an official statement regarding the sale, Frank G. Hall, head of the Hallmark and affiliated interests announced that it was the forerunner of an expansion which would result in the formation of a new company. At the time of the purchase of the Exhibitors' Mutual exchanges by Hallmark, the Robertson-Cole company formed its own sales organization and established offices in all of the exchanges Hallmark acquired. Hallmark handled the physical distribution for Robertson-Cole. The situation is now reversed. Location of Exchanges The exchanges included in the negotiations are located in Albany, Atlanta, Boston, Buffalo, Chicago, Cincinnati, Cleveland, Dallas, Denver, Detroit, Indianapolis, Kansas City, Los Angeles. Milwaukee, Minneapolis, New Orleans, New York, Oklahoma City, Omaha, Phildclphia, Pittsburg, Portland. San Francisco, St. Louis, Seattle and Washington. Plans Completed for New Lakewood Theatre CLEVELAND, OHIO.— Plans have been prepared by S. H. Weis and work is to be started at once on a three-story commercial and motion picture theatre building costing between $.'i00,000 and $400,000 to be erected by C. A. Cotabish, | To Exhibitors Herald: Am enclosing check for SI, | covering cost of EXHIBI| TORS HERALD for one year. The EXHIBITORS HERALD is a Christmas present | to my business, and with it | 1 goes a New Year's resolution that will stick: "I will always | | have 'WHAT THE PICTURE I | DID FOR ME' on my desk." j Yours truly, MACK JACKSON | Strand Theatre j Ashland, Ala. j iiitiritiiiiiitii ut uniiuii ■ tn ii itui in uuii iifiiimMiui luutim iiiitiiiiiniiiiii hi ui itiiiKtiiDiiiiiitii iiniijiniinr^ former mayor of Lakewood, at 13606 Detroit avenue, Lakewood. The lessees of the 3,000-seat theatre are P. Essick and H. Reif, owners of the Rialto theatre, recently opened on West 25th street. R. Andrew Hamilton on N. Y. Censor Commission ROCHESTER, N. Y. — Com missioner of Public Safety, R. Andrew Hamilton, of Rochester, has been named by Mayor Stone of Syracuse, head of the New York State Conference of Mayors, as a member of the committee to investigate the question of motion picture censorship in this state and to present recommendations to the state legislature. Riviera for Detroit DETROIT. MICH. — As soon as weather conditions will permit work will be commenced upon the construction of the Riviera on Grand River Ave., between Maplewood and Linsdale Avenues. The theatre will be erected by the Riviera Theatre Co., Walter C. Quimby, president, will seat approximately 3,000 and plans of the building company are to make it an exact replica in size, decoration and system of management of the Riviera theatre in Chicago. Ask Theatre Permit MORRISTOWN, N. J.— As a result of applications that have been made by men who wish to open motion picture theatres here, the Board of Aldermen will have a public hearing to discuss an amendment to the amusement ordinance which at present limits the number of theatres to two. Montrose Gets Theatre MONTROSE, PA— W. A. Welliver, manager of the C-Nic theatre, has announced his plans for the building of a new and modern motion picture theatre which is expected to be ready for opening April 1. Frank Rembusch Calls Exhibitors' "Peace" Meeting INDIANAPOLIS, IND.— In an effort to bring peace and harmony to exhibitorial circles, Frank J. Rembusch, secretary of the Motion Picture Exhibitors of America, Inc., has called a meeting in New York this week. Mr. Rembusch in a telegram to Exhibitors Herald, ancnt the controversy over industrial and advertising pictures, states: Indianapolis, Ind., Jan. 2, 1920. "National screen advertising plans are excellent. The actual merits or ■demerits of cither plan in controversy are only known to me from the trade journal advertisements. Any exhibitor organization activities look good even though they seem at cross purposes. We will hold a meeting in New York next week which I hope will bring harmony. The exhibitors have before them the greatest opportunity for a successful business this year and we need cooperation between competitive exhibitors. Better pictures and intelligent efforts with broader coordination between all branches of the industry. Happy new year to all. "Frank J. Rembusch, "National Secretary. "Motion Picture Exhibitors of America." The meeting called for January 5 and 6 at the Hotel Astor, New York, promises to be a spirited one and exhibitors throughout the country will await the outcome with interest. To Remodel Princess RUSHVILLE, IND.— Walter F. EasIcy, manager and owner of the Princess theatre, has purchased the adjoining building which has been occupied by a bowling alley and will enlarge and reconstruct the Princess to take in the ground thus acquired. Work will be begun January 19, plans necessitating the closing of the house for six weeks or two months while reconstruction is in progress. Fitzer Buys Theatres SYRACUSE, N. Y.— Maurice Fitzer, one of the pioneer exhibitors in this city, has purchased ten-year leases upon the Langan and Arcadia theatre, a transaction said to represent the expenditure of $25,000. Chain Adds Houses CENTRALIA, WASH. — The Hub Theatres Co., Inc., a new concern operating in the Northwest, has purchased the Grand and Liberty theatres. Harry Sherman Back NEW YORK, Jan. 6.— Harry Sherman has returned to this city after a long stay on the Coast. The Greatest NEWS paper of them all-EXHIBITORS HERALD 50