Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
000383
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD "THE LOST CITY" CONTINUES TO BREAK ALL SERIAL RECORDS LOOK THIS LETTER OVER Telephone locust 3756 »ms 3757 Fezver and Better Pictures. ROBERT LYNCH MANAGER Pictures of merit are sure to please and buUd a steady patronage. OFFICES OF Metro Film Exchange 1321 Vine Street Philadelphia. Pa December 28th, 1919. Mr. Harry M. Warner. 220-West 42nd Street, Hew York City. Dear Mr. Warner: It gives me pleasure to inform you that after screening your serial, "THE LOST CITY" for the Stanley Organization and other exhibitors, we have signed up approximately seventy theatres in Philadelphia alone, out of possibly ninety-three. I think this is a reputation for any serial and I am sure when the out-oftown exhibitors get a look at this serial, every one will book it just as quickly. I remain, With kindest personal regards, Very truly yours, METRO UELILM EXCHANGE. MANAGER State Rights For Sale VARNER BROS., 220 West 42nd St., N. Y. City 19